Product Content Executive - GM

TN United Kingdom; London; On-site; GBP 30,000 - 50,000; Full time

Job description

In a nutshell

At Sainsbury’s we believe that the customer should be at the heart of everything we do which is why we have put digital at the centre of our vision of being there for their customers whenever, wherever and however they want and of serving more of our customers more of the time. Within Digital we are one organisation, driving brilliant experiences across all our brands operating in agile teams and working seamlessly together to make the most of the exceptional knowledge, insight and talent that we have across the Division.

As a Product Content Executive, you will lead the implementation of the business’ product content strategy across your owned categories. You will utilise all available tools and insights to define best in class product content that is on-brand, optimised for SEO and user experience and consistent in terms of style, quality and tone of voice. The Product Content Team not only publish all new products to site with best-in-class content and on-time delivery, but are also instrumental to removing customer pain-points by creating a better user experience to allow customers to discover, find and decide on the right product for them. You will use robust stakeholder management and influencing skills to implement the category content strategy, working effectively and collaboratively with the wider business and group functions.

What outcomes I need to deliver

1. Support the Product Content Lead in building a 6-12-month category content plan focused on supporting business priorities and initiatives, customer trends and promotional activity.
2. Use insight and analysis to suggest new initiatives and content experiences, which focus on increased sales, conversion, customer engagement, digital participation and reducing customer returns and Q&A.
3. Drive successful commercial results across all our digital channels (UK/mComm/Apps) through ownership of successful implementation of category content plans, ensuring product content is executed in line with content strategy guidelines to optimise the customer experience.
4. Own application of a continuous improvement programme across all focus categories, ensuring our PDPs, filtering/refinement and navigation is optimal for the category. Support and evolve PDP content and experience to suit business strategy.
5. Measure success of content strategy implementation on both the business and the customer to build into future category content plans.
6. Brief, support and work with our offshore Digital Operation Centre (DOC) to deliver content uplift projects, including supporting offshore queries and escalations, and supplier engagement where necessary.
7. Interaction with Sainsbury’s in-house studio, Zest, to brief and execute imagery uplift projects.
8. Build collaborative relationships with key stakeholders across Digital, Offshore Digital Operations Centre, SEO, Product, Commercial, Marketing and Analytics functions.
9. Advocate natural search optimisation for ranges to ensure best ways of working are incorporated into content creation.
10. Understand and adhere to legal compliance requirements for focus categories. Support the Product Content Lead on implementation of new compliance messaging and ensure robust processes to maintain post launch.
11. Own supplier relationships where required.

What I need to know and show

1. Passionate and enthusiastic about eCommerce and driving customer experience; you are likely to have highly relevant experience within an online retail environment.
2. A strong understanding of Product content, SEO and experience creating and delivering content plans.
3. Experienced in delivery of projects requiring cross functional buy-in of stakeholders.
4. Strong planning and organisational skills.
5. Experience of indirectly managing a network of stakeholders & suppliers.
6. Presentational skills both in terms of public speaking and in the promotion and presentation of self.
7. Strong communication skills, able to adapt style to influence stakeholders.
8. Able to challenge effectively at all levels to drive positive change.
9. Analytical mind-set and the ability to look past the “now”.
10. Able to multi-task, remaining organised and collected when faced with multiple priorities.
11. An astute and critical eye for syntax.
12. Full competency with current Microsoft Operating systems and Office applications.
13. A thirst for learning and acts upon a desire to achieve potential.

What decisions I can make including budget

1. Job holder has no direct responsibilities for budgets. However, budget may need to be sought by other teams to facilitate some projects.
2. Job holder needs to be aware of financial impacts of decisions and to ensure risks and opportunities are mitigated / flagged to budget holder.

Support we will provide

1. Technology and access to all necessary tools for you and your team along with flexible working arrangements in order to be most effective.
2. Sainsbury’s Learning & Development resources along with line management support.
3. Opportunity to participate in relevant industry events in order to remain current and up-to-date with industry dynamics and developments.
4. Opportunity for access with both direct and indirect suppliers as required.