Product & Brand Marketing Manager

JR United Kingdom; Exeter; On-site; GBP 35,000 - 55,000; Full time

Job summary

A dynamic healthcare/lifestyle start-up seeks a product & brand marketing manager to drive their launch phase. This role involves creating engaging marketing strategies across various platforms, managing influencer partnerships, and ensuring brand consistency while analyzing performance metrics. Candidates should have significant experience in launching products and a strong marketing background.

Qualifications

• 3–5 years experience in FMCG, wellness, or DTC start-up marketing.
• Ownership of physical product launches.
• Proficiency in lifecycle/email automation and CRO testing.

Responsibilities

• Lead launch strategy and performance across Shopify and UX optimization.
• Manage paid media campaigns to achieve CAC and ROAS targets.
• Develop automated email and SMS flows.

Skills

Analytical skills

Email automation

Campaign management

Education

Bachelor's degree in business or marketing

Tools

Shopify

Meta Ads Manager

TikTok Ads

Job description

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently transitioning from pre‑commercial to launch and seek an experienced product & brand marketing manager to lead this phase. The role involves translating our Sage × Creator brand blueprint into engaging creative, performance-driven campaigns, and retail-ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimization.
• Manage paid media campaigns on Meta, TikTok, and Google to achieve CAC and ROAS targets.
• Implement tools for 3PL and customer service for seamless fulfillment and support.

Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Maintain brand consistency across all channels (tone, visuals, guidelines).

Lifecycle & Retention Marketing

• Develop automated email and SMS flows (welcome, post-purchase, win-back).
• Conduct A/B testing to optimize subject lines, offers, and onsite conversions.

Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online communities (e.g., Facebook/Slack).
• Identify and execute co-marketing partnerships aligned with brand.

Insights & Analytics

• Conduct surveys pre/post-launch and translate insights into strategies.
• Monitor marketing performance metrics (CAC, LTV, MER, unit economics) and report regularly.

Retail & Compliance Support

• Prepare trade marketing materials for retail (decks, POS, sell sheets).
• Ensure all marketing materials comply with UK/EU supplement regulations.

Experience & Skills Profile

• Bachelor’s degree (minimum 2:1) in business or marketing.
• 3–5 years experience in FMCG, wellness, or DTC start-up marketing.
• Ownership of physical product launches, including experiential event planning and execution.
• Proficiency in Shopify, CRM, Meta Ads Manager, TikTok Ads, and Spark partnerships.
• Entrepreneurial spirit and ability to work independently.
• Proven experience in lifecycle/email automation and CRO testing.
• Strong analytical skills and data-driven decision-making ability.
• Familiarity with Agile/Scrum or Gantt project management tools.