Product & Brand Marketing Manager

JR United Kingdom; Belfast; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic start-up in the healthcare/lifestyle sector is seeking a Product & Brand Marketing Manager to lead their market launch. This role involves overseeing campaigns, brand consistency, and community engagement while providing insights from marketing performance metrics. Candidates should possess a marketing degree and relevant experience in FMCG and start-up environments.

Qualifications

• 3–5 years in FMCG, wellness, or DTC start-up marketing.
• Experience with physical product launches and experiential events.
• Strong analytical skills and data-driven decision-making.

Responsibilities

• Lead launch strategy across channels and manage paid media campaigns.
• Oversee creative production and maintain brand consistency.
• Create automated email and SMS flows and run A/B tests.

Skills

Analytical skills

Brand consistency

Lifecycle automation

Community engagement

Strategic insights

Education

Bachelor’s degree in business or marketing

Tools

Shopify

CRM

Meta Ads

TikTok Ads

Job description

Social network you want to login/join with:

Product & Brand Marketing Manager, Belfast

Client:

Location: Belfast, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently moving from pre‑commercial to launch and seek an experienced product & brand marketing manager to lead this phase. The role involves translating our Sage × Creator brand blueprint into creative, performance-driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy across Shopify, landing pages, and UX optimisation.
• Manage paid media campaigns on Meta, TikTok, and Google to meet CAC and ROAS targets.
• Coordinate tools for 3PL and customer service for efficient fulfilment.

1. Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Maintain brand consistency across all channels.

1. Lifecycle & Retention Marketing

• Create automated email and SMS flows (welcome, post-purchase, win-back).
• Run A/B tests to improve subject lines, offers, and onsite conversions.

1. Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and rights management.
• Moderate and grow online communities (e.g., Facebook/Slack).
• Identify and execute co-marketing partnerships.

1. Insights & Analytics

• Conduct surveys pre/post-launch and translate insights into strategies.
• Track marketing performance metrics and report regularly.

1. Retail & Compliance Support

• Prepare trade marketing materials for retail.
• Ensure compliance with UK/EU regulations.

Experience & Skills Profile

• Bachelor’s degree (2:1 or higher) in business or marketing.
• 3–5 years in FMCG, wellness, or DTC start-up marketing.
• Experience with physical product launches, experiential events.
• Proficiency in Shopify, CRM, Meta Ads, TikTok Ads, Spark partnerships.
• Entrepreneurial spirit and ability to work independently.
• Proven skills in lifecycle/email automation and CRO testing.
• Strong analytical skills and data-driven decision-making.
• Experience with Agile/Scrum or Gantt project management tools.