Producer (Sports and Gaming)

Red Bull; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading sports content producer in London is seeking a Producer (Sports and Gaming) to drive innovative content creation and audience engagement. You will lead all aspects of content direction and production, while fostering collaboration with internal teams and external stakeholders. The ideal candidate has a strong understanding of brand dynamics and social media platforms. This role embraces diversity and values candidates from all backgrounds.

Qualifications

• Experience in managing direct reports and developing their skills.
• Proven track record in creative content development and production.
• Strong understanding of Red Bull’s brand and cultural influence.

Responsibilities

• Lead the creation of innovative content that builds brand visibility.
• Contribute to the growth of Red Bull’s media footprint.
• Collaborate with athletes and internal teams for creative execution.

Skills

Creative leadership

Content production for YouTube

Understanding of TikTok and Instagram

Data-driven decision making

Stakeholder communication

Job description

Overview

Red Bull UK is currently recruiting for a Producer (Sports and Gaming) to be based in Central London, UK.

In this role, you will lead the ideation, development, production, and strategic direction of content across Sport and Gaming. With a strong editorial vision and an audience-first mindset, you will grow brand love by creating authentic, innovative, and culturally relevant content that aligns with Red Bull’s Sports marketing strategy.

You will design and deliver a compelling, year-round content plan informed by your understanding of the audience and the evolving media landscape — driving reach, relevance, and cultural impact for Red Bull.

Responsibilities

• Lead Content Development and Production: You will drive the creation of innovative, differentiated content that builds brand credibility and visibility across owned, managed, and third-party platforms.
• Grow Audience Reach: You will contribute to the growth of Red Bull’s UK media footprint through culturally resonant formats and storytelling that engages new and existing audiences.
• Use Insight to Inform Creativity: You will apply any litical learnings and insight to shape content development and optimise creative performance, driven by brand principles.
• Deliver Strategic Content: You will translate marketing objectives into impactful, audience-first content with clear KPIs and measurable outcomes.
• Collaborate with Stakeholders: You will work closely with athletes, partners, and internal teams to unlock creative potential and ensure aligned execution.
• Own the Budget: You will manage budgets across a range of productions, balancing creative ambition with operational discipline.
• Innovate Boldly: You will identify and develop new content formats, production methods, and creative opportunities that elevate Red Bull UK’s presence across Sport and Gaming.
• Build a Strong Pipeline: You will develop and maintain a forward-looking content slate that complements existing formats and evolves with audience needs and cultural shifts.

Your areas of knowledge and expertise that matter most for this role

• You have an understanding and passion for Red Bull’s brand, cultural influence and tone of voice across Sport and Gaming.
• You have experience in managing direct reports, supporting their growth with clear development plans.
• You have a proven track record of creative leadership, from ideation and development through to greenlighting, production and delivery across non-live and live formats.
• Specfically you offer extensive, demonstrable experience producing for YouTube, with a robust understanding of vertical platform optimisation (e.g. TikTok, Instagram), a sharp platform insight and a healthy appreciation for channel managment.
• You are skilled at working with talent, and production teams with a collaborative, talent-friendly approach and clear, effective stakeholder communication.
• You are confident in using data and insight to inform creative decisions, evolve strategy and drive measurable audience impact.
• You translate brand and marketing objectives into audience-first content that delivers both cultural relevance and commercial value.
• You are an effective communicator and natural pitch leader, able to inspire creative teams and secure buy-in from internal and external stakeholders.
• You are highly organised, solutions-focused and entrepreneurial, thriving in fast-paced, collaborative environments and taking initiative with energy and drive.

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.