Producer (Sports and Gaming)

Red Bull Company Limited; City of Westminster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading sports and gaming company is looking for a Producer to lead the development of engaging and innovative content. You will drive brand visibility and grow the company’s media presence through culturally relevant storytelling. Ideal candidates will have a strong understanding of digital platforms, experience in creative leadership, and excellent stakeholder communication skills. This is a full-time position based in Central London, with some travel involved.

Qualifications

• Passion for Red Bull's brand and cultural influence.
• Experience managing direct reports.
• Proven track record in creative leadership across various formats.
• Experience with platform optimisation for digital content.
• Ability to inspire and lead creative teams.

Responsibilities

• Drive creation of innovative content for brand visibility.
• Grow Red Bull's media footprint with culturally resonant storytelling.
• Manage production budgets while balancing creativity and discipline.
• Identify new content formats and production methods.
• Develop content slate that evolves with audience needs.

Skills

Creative leadership

Content production for YouTube

Stakeholder communication

Understanding of marketing objectives

Data-driven decision making

Collaboration with talent

Job description

Overview

In this role, you will lead the ideation, development, production, and strategic direction of content across Sport and Gaming. With a strong editorial vision and an audience-first mindset, you will grow brand love by creating authentic, innovative, and culturally relevant content that aligns with Red Bull's Sports marketing strategy.

Responsibilities

• You will drive the creation of innovative, differentiated content that builds brand credibility and visibility across owned, managed, and third-party platforms.
• You will contribute to the growth of Red Bull's UK media footprint through culturally resonant formats and storytelling that engages new and existing audiences.
• You will apply any political learnings and insight to shape content development and optimise creative performance, driven by brand principles.
• You will translate marketing objectives into impactful, audience-first content with clear KPIs and measurable outcomes.
• You will work closely with athletes, partners, and internal teams to unlock creative potential and ensure aligned execution.
• You will manage budgets across a range of productions, balancing creative ambition with operational discipline.
• You will identify and develop new content formats, production methods, and creative opportunities that elevate Red Bull UK's presence across Sport and Gaming.
• You will develop and maintain a forward-looking content slate that complements existing formats and evolves with audience needs and cultural shifts.

Qualifications

• You have an understanding and passion for Red Bull's brand, cultural influence and tone of voice across Sport and Gaming.
• You have experience in managing direct reports, supporting their growth with clear development plans.
• You have a proven track record of creative leadership, from ideation and development through to greenlighting, production and delivery across non-live and live formats.
• You offer extensive, demonstrable experience producing for YouTube, with a robust understanding of vertical platform optimisation (e.g. TikTok, Instagram), a sharp platform insight and a healthy appreciation for channel management.
• You are skilled at working with talent, and production teams with a collaborative, talent-friendly approach and clear, effective stakeholder communication.
• You are confident in using data and insight to inform creative decisions, evolve strategy and drive measurable audience impact.
• You translate brand and marketing objectives into audience-first content that delivers both cultural relevance and commercial value.
• You are an effective communicator and natural pitch leader, able to inspire creative teams and secure buy-in from internal and external stakeholders.
• You are highly organised, solutions-focused and entrepreneurial, thriving in fast-paced, collaborative environments and taking initiative with energy and drive.

Commitment & Travel

Travel 20-30%

Additional Information

Red Bull UK is currently recruiting for a Producer (Sports and Gaming) to be based in Central London, UK.