Principal/Senior Consultant, Strategic Marketing

Times Higher Education; London; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

A leading consultancy in higher education seeks a Principal/Senior Consultant to drive strategic marketing initiatives. This hybrid role combines client interaction with team leadership, requiring expertise in project management and a deep understanding of the education sector. Join a dynamic and inclusive environment fostering innovation and personal contributions.

Qualifications

• Proven experience in complex project management and financial oversight.
• Extensive knowledge of marketing strategies and audience segmentation.
• Strong communication skills with diverse stakeholders.

Responsibilities

• Lead creation and execution of marketing strategies for clients.
• Manage project design and delivery with commercial directors.
• Oversee and mentor consultants and researchers.

Skills

Project Management

Marketing Strategy Development

Communication

Data Analysis

Critical Thinking

Tools

Data Analysis Software

Data Visualization Tools

Job description

Principal/Senior Consultant, Strategic Marketing
Hybrid - 1-2 days per week in the Holborn office
SALARY: £50,000-£55,000 per annum DOE

About Us

We are the global higher education experts, empowering university excellence worldwide. With over five decades of devoted experience, THE is the world’s most authoritative source of data and insight on global higher education. Our expertise, established global platforms, and unrivalled data resources make us the trusted adviser to universities and governments worldwide. Our consultancy division provides advisory services to support higher education institutions’ strategic development. We are a global business with a reputation for excellence, looking for an exceptional and highly motivated Principal/Senior Consultant to join our growing, talented, and ambitious team. This is a rare opportunity to join a thriving and passionate business at an exciting time.

About the role

We seek a Principal or Senior Consultant responsible for providing strategic consultancy services to higher education, focusing on research, design, and implementation of comprehensive brand and marketing strategies for clients across academia, government, and industry.

The candidate will lead brand and reputation consultancy projects, possess extensive marketing experience, and have comprehensive knowledge of branding. They must be able to lead a team of consultants, researchers, copywriters, and designers, and interact with clients regularly.

The role is based in London with hybrid remote working within the UK. It requires entrepreneurial spirit, flexibility, and willingness to contribute globally.

Key Responsibilities

1. Leading the creation and execution of client brand and marketing strategies, from research to creative activation
2. Collaborating with commercial directors and clients to define requirements, and managing project design and delivery
3. Line managing Consultants and Research Executives, and engaging in community management and training
4. Supporting business and product development by identifying new opportunities and designing research and creative solutions
5. Working with Directors and the Sales team to write proposals
6. Providing subject matter expertise through presentations and maintaining professional knowledge, including attending THE events

Essential Skills

1. Proven experience in complex project management, financial oversight, and successful delivery
2. Expertise in developing marketing strategies, including research, audience segmentation, brand positioning, and marketing tactics
3. Excellent communication and interpersonal skills for working with diverse stakeholders globally
4. Self-starter with ability to work independently and within teams, managing workload effectively
5. Strong planning, organizational, and deadline management skills
6. Critical thinking with strengths in data collection and analysis
7. Deep understanding of higher education sector and government policies
8. Willingness to work irregular hours and travel internationally
9. Familiarity with data analysis software and data visualization tools

Our Culture

You do You. We value individuality and diversity, creating an inclusive environment where everyone can be themselves and contribute their perspectives without discrimination. We embrace all abilities and perspectives, recognizing them as our greatest strengths.