Principal Sales Engineer - UKI

Amplitude; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Amplitude is seeking a high-caliber Solutions Engineer to act as the technical quarterback for strategic UK opportunities, translating product capabilities into business value for Product, Marketing, and Analytics leaders.

You will lead discovery, architect proofs-of-concept, and support complex multi-stakeholder deals to accelerate the sales cycle. Collaborate with Account Executives, Engineering, and Customer Success to ensure smooth handoffs and strong technical alignment.

Qualifications

• Strong experience in software pre-sales at principal level.
• Preference for experience in product analytics, experimentation or customer data platform space.
• Familiarity with MEDDICC / MEDDPICC or other sales methodologies.
• Ability to uncover value for customers and translate technical concepts to business outcomes.

Responsibilities

• Lead technical evaluation phases for deals ranging from 100K to 1M+ ARR.
• Design and execute hands-on proofs of concept to prove value within the prospect's data and use cases.
• Mentor junior Solutions Engineers on technical positioning and demo best practices.

Skills

Solutions engineering

Principal level

MEDDICC / MEDDPICC

Technical storytelling

APIs / SDKs

Tools

Google Analytics 4

Adobe Analytics

Mixpanel

Job description

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in‑class solution for product, data, and marketing teams. Learn more at amplitude.com .

As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

Amplitude is where product teams go when they're serious about understanding their users.

We're the leading product analytics platform, and our customers range from some of the most recognised brands in the world to fast‑moving scale‑ups. Our new product agent Wave closes the development lifecycle by connecting data insights into code and moving companies towards self improving products!

In this role, you'll be the technical quarterback for our most strategic opportunities in the UK. You'll partner with Account Executives to win complex, multi-stakeholder deals by translating product capabilities into business outcomes that matter to Product, Marketing, and Analytics leaders.

You'll lead technical discovery, architect custom proof‑of‑concept implementations, and serve as a trusted advisor to prospects navigating their digital analytics strategy. Your technical credibility and business acumen will directly influence the annual pipeline.

What you’ll do…

Deal Execution (70% of time)

• Lead technical evaluation phases for deals ranging from 100K to 1M+ ARR
• Conduct deep discovery to map prospect workflows, tech stack dependencies, and decision criteria to Amplitude's differentiation
• Design and execute hands‑on proof‑of‑concepts that prove value within the prospect's actual data and use cases
• Handle technical objections related to data architecture, privacy/compliance, and integration complexity
• Present to C-level executives and translate technical capabilities into ROI narratives

Internal Collaboration (20% of time)

• Partner with Software Engineering and Product Management to communicate feature gaps and customer requirements that affect deal velocity
• Act as a business partner to the Account Executives, advising and providing technical partnership throughout the sales cycle.
• Work with Customer Success to ensure smooth handoffs and technical alignment during implementation
• Mentor junior Solution Engineers on technical positioning and demo best practices

Thought Leadership (10% of time)

• Contribute to our competitive intelligence on tools like Google Analytics 4, Adobe Analytics, and Mixpanel
• Develop reusable thought pieces, technical content, and operational frameworks for the broader Solution Engineering team

What We're Looking For

• Strong experience in software pre‑sales at principal level (Solutions Engineering, Sales Consulting, or Technical Account Management roles)
• Preference for experience in the product analytics, experimentation or customer data platform space.
• Strong familiarity with MEDDICC / MEDDPICC or other sales methodologies
• Strong commercial mindset with ability to uncover value for customers
• You’re comfortable speaking about nuanced (technical concepts) such as LLMs, Agentic Software Development, Data Architecture , APIs / SDKs etc.
• Track record of closing technical evaluations in competitive enterprise deals
• Comfort presenting technical concepts to both Engineers and business stakeholders from Product / Marketing.

Staying Safe - Protect Yourself From Recruitment Fraud

We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.

Demographic Questions - United Kingdom

To help hold ourselves accountable to our diversity and inclusion objectives, please take a few moments to complete the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
Why is Amplitude collecting demographic data? What is Amplitude trying to achieve by collecting this data?

Collecting demographic data is part of our commitment to inclusivity and fairness in the hiring process. Amplitude has made a commitment that all candidates experience a fair and equitable hiring process. As a data‑driven company, we believe you can’t improve something if you can’t measure it. We are implementing methods to measure fairness in the Amplitude hiring process, and we need demographic data from applicants to achieve these goals.

As set forth in Amplitude's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.