Principal Product Marketing Manager (Payroll)

Workday, Inc.; Greater London; On-site; GBP 85,000 - 110,000; Full time

Job summary

Workday is seeking a Principal Product Marketing Manager based in Greater London to lead the go-to-market strategy for payroll products. This position emphasizes launching AI innovations and expanding global coverage, collaborating closely with sales and product teams.

The ideal candidate will possess over 8 years of experience in B2B SaaS product marketing, particularly in payroll, and excel at simplifying complex concepts. The role involves driving impactful market strategies and effectively communicating product features to diverse audiences.

Qualifications

• 8+ years of experience in B2B SaaS product marketing, focusing on HCM or Payroll.
• Ability to explain product features to non-technical audiences.
• Expert at building relationships with senior leaders.

Responsibilities

• Evolve market and competitor research using AI insights.
• Partner with Product and Sales to articulate Workday’s capabilities.
• Ensure high-impact go-to-market strategies.

Skills

B2B SaaS product marketing

Market research

Public speaking

AI tools

Global payroll software

Job description

Role Summary

The Workforce Management and Payroll Product Marketing team is responsible for strategically representing Workday’s workforce management and payroll products globally. We lead the differentiated positioning of Workday with prospects, customers, and analysts, and ensure our field teams are enabled to tell a clear, compelling story. Over the next year, the team will focus on launching new offerings that deliver on our agentic AI vision and expand our global coverage, equipping sales to position payroll effectively and driving alignment across all teams involved in payroll GTM. We value honesty, collaboration, and high‑quality work. We have fun while acting as connectors across the organization, bringing product, marketing, and sales together to deliver impact. As the Principal Product Marketing Manager, Payroll, you will facilitate the GTM strategy for our payroll products, with a focus on launching our latest AI innovations. You will ensure our agentic and AI‑enabled payroll vision is translated into practical value for global buyers.

Responsibilities

• Evolve market and competitor research by leveraging AI‑driven insights to inform real‑time GTM recommendations and messaging pivots.
• Research and analyze competitor and market dynamics and apply findings to messaging and GTM recommendations.
• Partner with Product and Sales to articulate how Workday’s AI and automation capabilities solve traditional payroll complexities.
• Facilitate the creation of presentations, programs, marketing assets, and sales materials tailored to buyer audiences, analysts, and influencers.
• Ensure go‑to‑market strategies and plans deliver high impact in unison with integrated marketing teams.

Qualifications

• Ability to explain the “how” behind product features to non‑technical audiences.
• 8+ years of experience in B2B SaaS product marketing, with a proven ability to lead complex portfolios like HCM or Payroll.
• Skilled at turning intricate concepts into clear, differentiated narratives that highlight the transition from manual processing to automated, “agentic” workflows.
• Expert at building trusted relationships with senior leaders and driving alignment across a matrixed, global organization.
• Highly confident public speaker with the ability to serve as a primary product evangelist with executives, industry analysts, and large audiences at marquee events.
• A track record of not just creating marketing plans, but optimizing the process of marketing—specifically through the pilot or adoption of AI tools to increase team efficiency.
• Experience working with global payroll software, services, or aggregators in a sales, marketing, or related capacity. Proven ability to navigate the complexities of multi‑country payroll and payroll buyer challenges.