Principal Product Marketing Manager, Events and Deals, JP Prime

Amazon; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company is seeking a Principal Product Marketing Manager to drive brand monetization initiatives. This role involves managing marketing programs, collaborating across teams, and utilizing data to enhance customer engagement. Ideal candidates will have extensive marketing experience and a passion for creating impactful customer experiences.

Qualifications

• 9+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency with Excel or Tableau.

Responsibilities

• Create and manage the JP Brand monetization mechanism.
• Own and execute the marketing roadmap for the Brand monetization program.
• Collaborate with Category teams to identify opportunities.

Skills

Data analysis

Marketing strategy

Cross-functional collaboration

Tools

Excel

Tableau

Job description

Principal Product Marketing Manager, Events and Deals, JP Prime

Job ID: 2962841 | Amazon Japan G.K. - A43

Our vision is to accelerate reaching JP’s 100B goal by building the most rewarding event experiences in Japan and deepening customer engagement with Amazon both during and outside events. We aim to launch a fully automated, self-service brand funding (brand monetization) program that enables Selling Partners to view, customize, and self-enroll in tailored event packages designed to meet various objectives, from boosting brand and product awareness to enhancing customer engagement and driving third-party program adoption. The Events and Deals team is seeking a talented marketer to partner with our product team and lead this program. The product marketing manager will champion the program, including consolidating monetization programs across teams, defining the JP-level program mechanism and playbook, running experiments to improve pricing and selection strategies, and continuously enhancing CX/VX. If you are organized, analytical, detail-oriented, and can think big, this is a great role for you. You will have the opportunity to lead marketing programs across channels, build experiences and offers that customers will love, and collaborate with a cross-functional team of experts.

Key Job Responsibilities

1. Create and manage the JP Brand monetization mechanism.
2. Own and execute the marketing roadmap for the Brand monetization program.
3. Collaborate with Category teams to identify opportunities to consolidate monetization programs across teams.
4. Partner with internal teams to develop marketing synergies with integrated products.
5. Establish mechanisms to measure the quality and performance of monetization products.

About the Team

Visit our Business Introduction and Employee Interviews page to learn more about Amazon's culture and team.

Basic Qualifications

• 9+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency with Excel or Tableau (data manipulation, macros, charts, pivot tables).
• Experience building, executing, and scaling cross-functional marketing programs.
• Ability to drive alignment and direction with cross-functional teams.

Preferred Qualifications

• Experience creating go-to-market initiatives at scale.
• Experience working across marketing, product management, analytics, UX, and research teams.

Amazon is committed to an inclusive culture that empowers employees to deliver the best results for our customers. If you need workplace accommodations during the application or onboarding process, please visit this link for more information. If your region isn’t listed, please contact your Recruiting Partner.