Principal Policy Advisor, Digital Policy (Advocacy)

Which; Greater London; Hybrid; GBP 62,000 - 64,000; Full time

Benefits offered by this job

Hybrid working

Pension scheme (6% in year 1, 11% from

28 days holiday + Bank Holidays

Healthcare & Private medical insurance

Death in service

Job summary

Which? is seeking a Principal Policy Adviser in the Digital Policy Team to lead policy projects, research key issues and influence change with government, regulators and industry partners.

You will monitor emerging digital technologies and shape policy that protects consumers while guiding a team of advisers. The role requires senior policy experience, strong analytical and leadership skills, and the ability to manage multi‑team projects from start to finish.

Qualifications

• Senior policy experience in government, regulator, think tank or similar
• Experience with digital or technology consumer issues
• Ability to distill complex concepts into clear, accessible policy

Responsibilities

• Identify and scope policy projects in digital/technology areas
• Work with insight colleagues to gather evidence and create policy options
• Support and guide Senior Policy Advisers and Policy Advisers to deliver outputs
• Build and maintain relationships with government, regulators, industry and civil society
• Represent Which? at conferences and events with clear, relevant messaging

Skills

Policy leadership

Analytical thinking

Project management

People management

Job description

This role offers a competitive salary, hybrid working (London and 2 days per week in the office with Mondays being mandatory), 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Salary £62,000 - £64,000 per annum

Please note: Although we acknowledge that the use of AI tools can be helpful, we want your application to represent you. Please ensure your CV and statement of suitability (if asked to send in this advert) reflect your own voice and experiences.

***CLOSING DATE FOR APPLICATIONS: 1200 FRIDAY 13TH NOVEMBER 2026***

About The Role

Can you lead positive change for consumers in the Digital space?

At Which? our Policy team underpins the work we do to influence and shape consumer issues affecting each of us every day. We have a fantastic opportunity for a Principal Policy Adviser to join us in the Digital Policy Team.

All Which? Policy Advisers think strategically to get to the heart of complex issues, understand and anticipate the policy agenda. We develop evidence based solutions that impact the lives of consumers for the better.

This is a senior policy role focused on making sure digital, technology and online markets work for consumers. You will lead policy projects, research key issues, develop recommendations, and work with government, regulators, and industry partners to influence change. You'll monitor emerging digital technologies and assess what they mean for consumers. Working with the Head of Digital Policy, you'll help shape our future direction and create policy that tackles real consumer harms. Could this be the chance to apply your skills where they'll have genuine impact?

The role includes managing a team of policy advisers, building relationships with external stakeholders, and helping shape the organisation's policy and campaigning work. It's ideal for someone with strong policy experience, leadership skills, and a good understanding of digital or technology-related issues.

Key Responsibilities Include

• Identify and scope new policy projects in relevant digital or technology areas, like AI, online choice architecture and digital harms
• Work with insight colleagues to gather evidence and create policy options that address consumer issues
• Support and guide Senior Policy Advisers and Policy Advisers to deliver high-quality outputs
• Build and maintain relationships with stakeholders across government, regulators, industry and civil society
• Represent Which? at conferences, roundtables and events, clearly presenting our work and its relevance

About You

You’ll bring hands‑on experience from a senior policy role in government, a regulator, think tank or similar organisation. You’ll have worked on digital or technology consumer issues and understand how to frame complex concepts and problems in clear, accessible ways.

What background will help you succeed in this role?

• A strong track record of creating policy documents and consultation responses on digital technologies
• Skilled in analytical thinking, with the ability to assess different policy options and their likely outcomes
• Confident managing multi-team projects from start to finish, on time and to budget
• Experience supporting others as a people manager who helps their team grow and perform well
• For a full list of essential requirements, please refer to the role profile, which can be downloaded as a PDF at the bottom of this advert

The interview process for this role involves:-

• Potentially a initial screening call with hiring manager
• MS Teams interview with panel including a role based task/presentation
• In‑person interview at our London office with Director of Policy and Advocacy

We also have these benefits for you to consider:

• Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price.
• Discount site Pluxee which offers large % off every day shopping and holidays
• Work from (almost) anywhere” for 4 weeks of the year policy
• A great work-life balance (all our roles are now hybrid), offering flexible working options e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at [e-mail].

About Which?

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. You can find out more about what we do, our people and culture as well as hints and tips on how to complete your application on our Careers site.

We’re proud to be ranked 3rd in the ‘Top 25 Inclusive Employers' List 2024. We welcome applications from everyone, because we value diversity, and are committed to maintaining an inclusive culture where all can thrive and reach their full potential—because diverse perspectives help us better understand and positively impact consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we’ll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email [e-mail]. Find out more about the Disability Confident Interview Scheme here.

Please Note

• You must meet the essential criteria listed within the Role Profile, to have your application reviewed.
• Applications should be submitted via our online careers site, we are unable to accept applications by email. However, if you require an alternative application method as a reasonable adjustment, please contact us using the details above.
• We reserve the right to withdraw this advert at any given time due to the number of applications received.