Principal Mixed Methods Researcher — AI Product Insights

Sorenson Communications; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Vitality Private Health Insurance

32 days annual leave (increasing to 33

Job summary

Sorenson Communications, SignVideo, and Sign Language Interactions are allied to advance AI-powered sign language products. The Principle Mixed Method Researcher will connect user experience data with model evaluation to improve interpretation quality, targeting Deaf and Hard-of-hearing communities.

The role designs and manages studies across qualitative and quantitative methods, translating questions into actionable plans, and delivering insights that influence product decisions.

Qualifications

• Seven years of applied research experience in product or technology environments with a strong background in qualitative research (moderated + unmoderated), survey design and analysis, and basic behavioral or product analytics
• Minimum 4 Year / bachelor’s degree in a related field

Responsibilities

• Translate ambiguous product and model questions into clear, actionable research plans — spanning discovery, concept testing, and experience evaluation
• Design and execute end-to-end mixed-methods research across multiple AI product workstreams
• Study how Deaf users experience communication across real contexts using both moderated and unmoderated methods
• Partner cross-functionally to define what "good" looks like — contributing to evolving frameworks for measuring interpretation quality and communication effectiveness
• Design surveys and experience metrics that can be tracked over time and establish recurring reporting that accumulates learning, not one-off studies
• Define behavioural signals and instrumentation requirements in partnership with Product and Engineering
• Maintain research practices that are respectful, transparent, and meaningful to participants
• Communicate findings clearly through focused, decision-driving deliverables
• Set up feedback systems and tracking cadence for newly launched features; ensure insights continuously inform product and model decisions
• Other duties as assigned

Skills

Mixed methods research

Survey design

Data analysis

Communication

Ethical research practices

Education

Bachelor’s degree in related field

Job description

Sorenson Communications, SignVideo, and Sign Language Interactions are allied to advance AI-powered sign language products. The Principle Mixed Method Researcher will connect user experience data with model evaluation to improve interpretation quality, targeting Deaf and Hard-of-hearing communities.

The role designs and manages studies across qualitative and quantitative methods, translating questions into actionable plans, and delivering insights that influence product decisions.