Principal Digital Designer

Parallax; Leeds; On-site; GBP 50,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Principal Digital Designer to lead a dynamic design team in Leeds. In this pivotal role, you will harness your extensive experience to shape digital experiences across branding, UX, and interactive designs. Your expertise will guide strategic direction, ensuring that user-centered design principles are embedded in every project phase. Collaborating with cross-functional teams, you will drive operational excellence and mentor fellow designers, fostering a culture of creativity and innovation. This is an exciting opportunity to make a significant impact in a forward-thinking environment.

Qualifications

• Minimum 8 years of design experience in tech/design consultancies.
• Ability to lead digital design from discovery to pixel-perfect interfaces.

Responsibilities

• Lead design vision across multiple projects, ensuring user-centered principles.
• Mentor digital designers and foster a culture of continuous improvement.

Skills

Leadership in Design

User-Centered Design

Visual Communication

Prototyping

Typography

Low-Code Solutions

Stakeholder Engagement

Education

Bachelor's Degree in Design or Related Field

Tools

Webflow

Job description

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We’re seeking an experienced Principal Digital Designer to join our design team in Leeds. This role is a position where you will not only flex your creative muscles across branding, UX challenges, content, mobile apps, and interactive digital designs but also drive the strategic direction and vision for digital experiences.

You’ll need a minimum of 8 years of design experience working in tech / design consultancies and be able to lead on all areas of digital design from discovery scoping to handing off pixel-perfect user interfaces to developers.

Our client base is vast and diverse, spanning different sectors and countries. Many of our clients reach out to a global audience, so you must be able to adapt your design style to build on clients' existing brand guidelines and visual identities or develop new ones altogether.

You will work at a strategic level, setting the design agenda from initial discovery and research through to the delivery of pixel-perfect interfaces, ensuring each project delivers clear business impact.

Responsibilities

• Strategic Design Leadership: Lead the overall design vision across multiple projects, ensuring that user-centred design principles are embedded within every phase of the process. You will define and champion design standards and methodologies at an organisational level.
• Stakeholder Engagement & Workshop Facilitation: Collaborate with senior stakeholders to plan and facilitate high-level workshops that align business objectives, aspirations, KPIs, and user requirements. Your role will be instrumental in steering research and insight exercises to uncover friction points and deliver actionable outcomes.
• Design Innovation & Mentorship: Mentor and inspire a team of digital designers, fostering a culture of continuous improvement and collaborative learning. You will lead design discussions and provide critical feedback, ensuring that design strategies are both innovative and scalable.
• Cross-Functional Collaboration: Work closely with other disciplines within cross-functional teams. You will partner with developers to ensure that design specifications are met and collaborate with project managers to maintain efficient iterations and client communications.
• Operational Excellence: Drive operational excellence across the design process from planning and ideation through to implementation and deployment. You will oversee the refinement and evolution of design systems that are detailed, accessible, and adaptable to evolving client needs.
• Thought Leadership: Represent the Experience Design Practice internally and externally, presenting your strategies and decisions to senior leadership and clients. You will be expected to contribute to the broader design community, keeping abreast of industry trends and integrating best practices in digital innovation.

Skills, knowledge & expertise

• Balance leadership with hands-on design execution, working with teams to create and ship exceptional work
• Identify strategic opportunities and contribute to project proposals, estimates, and scoping.
• A deep understanding of brand values, strategy, messaging and approach to visual communication
• Consider all the visual, interactive elements of a website or product interface and how they positively affect the digital experience
• Deliver best practices around user-centred design processes, user research and experience design
• Understand the role content plays within the user experience and are therefore able to structure information architectures accordingly
• Create and iterate visual prototypes to test and communicate ideas and help the wider team learn about user needs
• Identify and understand constraints and be able to work within them
• Craft and develop innovative digital design experiences underpinned by detailed and accessible design systems
• Present comfortably to senior stakeholders clearly explaining the recommended approaches and decisions made
• Experienced in typography, layout and composition with an impeccable attention to detail
• Display a learning mentality, keep track of industry trends, and have a constant desire to improve your skills and learn from the experience of the wider team
• Have the ability to work directly from brand guidelines or revise them so they’re fit for purpose
• Interest and experience in low-code solutions such as Webflow
• Commercially aware, balancing business goals with client and end-user needs to craft impactful solutions

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  IT Services and IT Consulting

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