Principal Data Scientist- CPG

TN United Kingdom; London; On-site; GBP 70,000 - 110,000; Full time

Job summary

An innovative firm is seeking a Lead Data Scientist to tackle complex marketing analytics challenges in the CPG sector. This role demands a blend of strong analytical skills and hands-on experience with Market Mix Modeling and ROI analytics. You'll collaborate with clients to develop actionable insights, utilizing advanced data science techniques and tools. This position not only offers the chance to work with leading brands but also provides significant career growth in a dynamic and entrepreneurial environment. If you're passionate about data and eager to make an impact, this opportunity is perfect for you.

Qualifications

• 8+ years of experience in CPG analytics or related fields.
• Strong knowledge of Market Mix Modeling and ROI analytics.
• Proficient in Python and data visualization tools.

Responsibilities

• Solve business problems in marketing analytics for CPG clients.
• Develop actionable solutions and recommendations for clients.
• Coordinate with teams to translate business questions into data models.

Skills

Market Mix Modeling

ROI Analytics

Data Analytics

Python

Databricks

Statistical Analysis

Problem Solving

Communication Skills

Education

Graduation in Statistics

Post graduation in Mathematics

Management

Tools

Databricks

Python Libraries (numpy, pandas, sklearn, pymc3)

PowerPoint

Excel

Job description

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Tiger Analytics is pioneering what AI and analytics can do to solve some of the toughest problems faced by organizations globally. We develop bespoke solutions powered by data and technology for several Fortune 100 companies. We have offices in multiple cities across the US, UK, India, and Singapore, and a substantial remote global workforce.

We are also market leaders in AI and analytics consulting in the retail & CPG industry with over 40% of our revenues coming from the sector. This is our fastest-growing sector, and we are beefing up our talent in the space.

We are looking for a Lead Data Scientist with a good blend of data analytics background, who holds solid knowledge of Market Mix Modeling and ROI analytics. quick learner, and has strong coding capabilities to add to our team.

Responsibilities

• Work on the latest applications of data science to solve business problems in the Marketing analytics team of the CPG space.
• Effectively communicate the analytics approach and how it will meet and address objectives to business partners.
• Develop clear, concise, actionable solutions and recommendations for Client's business needs
• Work with client analytics team to carry out Market Mix Modelling / ROI analytics
• Undertake hands on work on data analytics, model development and testing and preparing the data files for visualization platforms
• Undertake business analysis on the data and provide insights
• Coordinate with decision makers to translate business questions into a verifiable hypothesis and data models
• Work hands-on across various analytics problems and provide thought leadership on problems
• Interact with onsite team as well as client on daily/weekly basis to gather requirements/ provide updates
• Stay connected with external sources of ideas through conferences and community engagements.
• Support demands from regulators, investor relations, etc., to develop innovative solutions to meet objectives utilizing cutting-edge techniques and tools.

Requirements

• 8+ years of experience of working with CPG clients or in a CPG company
• Graduation or Post graduation in Statistics, Mathematics, Management etc.
• Must have worked with Marketing analytics teams and understand Market Mix Modeling (MMM) work comprehensively. Must have led multiple projects on MMM analytics
• Experience in pricing and promotion analytics is a plus
• Must have experience with Databricks
• Implemented Bayesian regression on python. Exposure to libraries like numpy, pandas, sklearn, pymc3
• Hands on experience in PowerPoint / Excel is a must
• Strong logical, analytical, and problem-solving skills
• Adept at report writing and presenting findings
• Excellent verbal and written communication skills

This position offers an excellent opportunity for significant career development in a fast-growing and challenging entrepreneurial environment with a high degree of individual responsibility.