Principal Data Analyst

Digital Futures; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Tailored professional development plan

Employee benefits and discounts

Pension contributions

Wellbeing budget

Competitive salary

Job summary

Digital Futures is looking for a Principal Data Analyst to lead analytical projects and drive evidence-based decision-making. This role requires significant experience in data analysis and strong SQL skills, with knowledge of BI/visualisation tools like Power BI and Tableau. The position offers a competitive salary, tailored professional development, and a hybrid working model. The successful candidate will act as an insight partner and mentor, ensuring stakeholders receive actionable insights to support their decisions.

Qualifications

• Significant experience in data analysis, BI, or analytics roles.
• Strong SQL skills and experience with BI/visualisation tools.
• Solid understanding of analytical techniques and descriptive statistics.
• Experience defining and managing metrics and KPIs.
• Excellent written and verbal communication skills.

Responsibilities

• Lead analytical projects, dashboards and reports.
• Understand stakeholders' decisions and define metrics.
• Explore data to generate insights and highlight trends.
• Establish standards for reporting and self-service analytics.
• Mentor analysts and partner with data teams.

Skills

Data analysis

SQL

BI/visualisation tools

Analytical techniques

Communication skills

Tools

Power BI

Tableau

Looker

Job description

Digital Futures is seeking a Principal Data Analyst to lead analytical work that enables evidence‑based decision‑making for clients, focusing on clear insight, reporting and decision support. The role bridges business questions and data, ensuring stakeholders have trusted, actionable information.

Key responsibilities

• Lead the design and delivery of analytical projects, dashboards and reports that address key business questions.
• Work with stakeholders to understand decisions, define metrics and translate needs into analytical requirements.
• Explore and interpret data to generate insights, identify trends and highlight risks or opportunities.
• Establish and promote standards for reporting, data visualisation, metric definitions and self‑service analytics.
• Mentor analysts across teams, reviewing work and providing guidance on analytical techniques and storytelling.
• Partner with data engineering and data architecture teams to ensure data foundations support analytical needs.

Skills & experience

• Significant experience in data analysis, BI or analytics roles, ideally within consulting or complex organisations.
• Strong SQL skills and experience with BI/visualisation tools (e.g. Power BI, Tableau, Looker or similar).
• Solid understanding of analytical techniques, descriptive statistics and how to apply them in business contexts.
• Experience defining and managing metrics, KPIs and performance reporting.Ability to structure ambiguous problems, prioritise questions and design clear analytical approaches.
• Excellent communication skills, both in written outputs and verbal presentations.

Behaviours & mindset

• Acts as an insight partner, focused on influencing decisions rather than just producing reports.
• Curious about the business context and motivated to understand “why”, not just “what” the data shows.
• Clear and concise communicator, tailoring messages to different audiences.
• Advocates for data quality and clarity, challenging unclear or inconsistent metrics.Collaborative and proactive in identifying where analytics can add value.

What's in it for you?

• Tailored professional development plan and upskilling
• Ability to make an impact at Digital Futures while it is in a period of accelerated growth
• Access to our employee benefits, discounts and perks platform
• Pension contributions
• Wellbeing budget
• Competitive salary
• Hybrid working model with required office working days