Principal Business Development Manager, Gen-AI Go-To-Market, AWS

AWS EMEA SARL (UK Branch); London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading cloud services provider in London is looking for a Principal Business Development Manager to lead GTM strategies focused on GenAI startups. The ideal candidate will have over 12 years of experience in sales, consulting, and technology, especially in AI fields. This position emphasizes collaboration with startup executives to drive business growth through AWS platforms.

Benefits

Work-life balance

Mentorship and career growth programs

Inclusive team culture

Qualifications

• 12+ years of GTM, Sales, or Consulting experience.
• 8+ years of technology domain experience in LLM, Machine Learning, AI, and GenAI.
• Strong data-based storytelling skills.

Responsibilities

• Design and execute bespoke GTM strategies with AWS's top generative AI startups.
• Engage with C-Suite executives to explore and establish strategic partnerships.
• Drive top-line revenue and secure GenAI lighthouse customers.

Skills

GTM strategies

Sales skills

Business development

Technical advisory

Customer engagement

Education

Bachelor's Degree

Tools

Sagemaker

Bedrock

EC2

Job description

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Principal Business Development Manager, Gen-AI Go-To-Market, AWS, London

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Client:

AWS EMEA SARL (UK Branch)

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

4987b07ccdc3

Job Views:

8

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

Do you have the business savvy, GenAI background in the Startup space, and sales skills necessary to help position AWS as the cloud provider of choice for customers? Do you love building new strategic and data-driven businesses? Join the Startup Organization (SUP) team as GTM Executive GenAI Startups!

We're seeking a customer-obsessed builder to join our Startup Organization (SUP) team as GTM GenAI Startups lead.

The GenAI team drives revenue, adoption, and growth from the largest and fastest-growing GenAI startups through strategic partnerships and effective GTM strategies.

We work backwards from our customer’s most complex and business critical problems to build and execute go-to-market plans that turn AWS ideas into multi-billion-dollar businesses. GenAI teams include sales, business development and technical solutions architecture. As part of GenAI SUP team you'll provide expertise across the entire life cycle of an GenAI startups’ initiative, from developing ideas for new services to accelerating the adoption of established businesses. We pride ourselves on thinking big, delivering exceptional results for our customers, and working across AWS as #OneTeam.

The GenAI team helps customers adopt our newest and most advantageous technologies. We are technology specialists and a team dedicated to helping Startups scale quickly and cost-effectively on AWS. We want Startups to grow better when they choose AWS and we make it easier by recommending the right technologies and then by helping Startups get up and running quickly.

This position specifically is part of the GenAI team, where you will be a Technical Business Developer that helps Startups adopt AWS’ technologies with a focus on Sagemaker, Bedrock, EC2 among others.

AWS Global Sales

AWS Global Sales drives adoption of the AWS cloud worldwide, enabling customers of all sizes to innovate and expand in the cloud. Our team empowers every customer to grow by providing tailored service, unmatched technology, and consistent support. We dive deep to understand each customer's unique challenges, then craft innovative solutions that accelerate their success. This customer-first approach is how we built the world's most adopted cloud. Join us and help us grow.


Key job responsibilities
- Design and execute bespoke GTM strategies with AWS's top generative AI startups
- Engage with C-Suite executives, developers, and technical architects to: (1) Explore and establish strategic partnerships (2) Secure GenAI lighthouse customers (3) Drive top-line revenue
- Develop and maintain deep understanding of AWS offerings (particularly Sagemaker, Bedrock, and EC2) to identify partnership opportunities
- Create strategic documentation for both startups and AWS leadership
- Serve as a trusted business & technical advisor to our top Generative AI startup partners
- Lead/oversee cross-functional execution of GTM strategies




About the team
About AWS

Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.

BASIC QUALIFICATIONS

- 12+ years of GTM, Sales, or Consulting experience
- 8+ years of technology domain experience in LLM, Machine Learning, AI, and GenAI
- Bachelor's Degree, strong data-based storytelling skills
- Cloud expertise demonstrated by relevant certifications
- Experience working with startup executives and closing strategic deals

PREFERRED QUALIFICATIONS

- 12+ years of customer/partner/CXO facing experience
- 10+ years in GTM or business development
- Bachelor's in Engineering or Computer Science and advanced degree (MBA or MS in CS/Engineering)
- 2+ years direct experience in Generative AI space, understanding of HPC ML (training/inference of generative AI models)
- Startup background or experience at VC/PE-backed firms