Principal Analyst - Product

GWI; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A modern consumer research company in London is seeking a Principal Analyst to lead analytics strategy and product usage measurement. The ideal candidate will have extensive experience in analytics leadership and the ability to influence product decisions through actionable insights. Strong SQL skills and excellent communication abilities at a senior level are essential. This role offers a dynamic work environment and various benefits, including flexible working options and career development opportunities.

Benefits

25 days annual leave

Flexitime and work-from-anywhere options

Enhanced parental leave

Career development programs

DE&I initiatives

Qualifications

• Extensive experience in analytics leadership.
• Experience designing scalable analytics frameworks.
• Excellent communication and influencing skills at senior level.
• Strong technical skills in SQL and data visualization tools.

Responsibilities

• Lead analytics strategy and product usage measurement.
• Define frameworks and tools for data insights.
• Influence product roadmap decisions and commercial outcomes.

Skills

Analytics leadership

Data insights to business strategy

SQL

Data visualization tools

Communication skills

Job description

Overview

At GWI we’re looking for an exceptional Principal Analyst to play a key role in our Product Team in London. If you’re driven to make an extraordinary impact, this could be the start of something exceptional.

Responsibilities

• Lead how GWI measures, interprets, and acts on product usage and dataset performance data.
• Define the analytics strategy, develop frameworks and tools, and deliver insights that influence product roadmap decisions, adoption strategies, and commercial outcomes.

What do I need to bring with me? (Qualifications)

You should demonstrate the core skills this role requires. You don’t have to tick every box immediately; you should be willing to learn. The team will be looking for:

• Extensive experience in analytics leadership and connecting data insights to business strategy
• Experience designing scalable analytics frameworks and creating actionable dashboards and reports
• Excellent communication and influencing skills at senior level
• Strong technical skills in SQL and data visualization tools
• Attitude aligned with our values: think big to make an impact, ask why to find better ways, and show respect to everyone at all levels

Interview steps

• Preliminary phone call with the Talent Team (no video required)
• First video interview with the hiring managers
• Second (final) video interview with the hiring panel, often including a presentation, followed by a values conversation with the wider GWI community
• Note: additional stages may apply for some roles

What exactly is GWI?

GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform provides fresh and insightful data about consumers’ values, purchase journeys, media usage, and social media habits. We represent the views of nearly 3 billion people across 52+ countries and serve agencies, brands, and media companies seeking to understand what drives their audience to action.

Since 2009 we have grown steadily, and we are always looking for extraordinary people to sustain this growth.

What’s in it for me?

You’ll do meaningful work where your contribution matters, with high job satisfaction and several benefits. These include:

• Tons of days off: 25 days annual leave plus Xmas office closures
• Great work-life balance: Flexitime, early Friday finishes, and work-from-anywhere options
• Family-focused flexibility: Carer days, enhanced parental leave, and health support for your family
• Career development: Accredited learning programs and opportunities, plus recognition programs
• Community engagement: DE&I initiatives, volunteer options, and donation matching

Diversity, Equity & Inclusion

We take DE&I seriously as the bedrock of our values and company culture. Our data reflects global diversity, and we strive to make our offices and teams diverse and inclusive. We encourage applications from disabled candidates and are committed to supporting all applicants through the process.

GWI is a Disability Confident employer and we welcome applicants from all backgrounds.

We offer reasonable adjustments to ensure that applicants with disabilities or health conditions are not disadvantaged during recruitment.