Principal Analyst

King; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

King is seeking an experienced Principal Analyst to join the Central Analytics team. You will synthesize complex business questions into clear hypotheses, develop actionable KPIs, and deliver insights that shape executive decisions across products like Candy Crush.

You will lead cross-functional analytics, partner with stakeholders, and elevate data-driven strategy across the portfolio. You will combine King’s data with player insights and market intelligence, establishing standard analytics

Qualifications

• Translate broad business questions into clear hypotheses and actionable insights.
• Define and track KPIs that capture core performance across game titles.
• Communicate findings to senior executives with concise narratives.

Responsibilities

• Lead the reporting to King’s Leadership Team across S&OP, Quarterly Reviews and OKRs.
• Establish actionable KPIs with the BPTnR team to set up dashboards.
• Conduct quantitative and qualitative analyses to identify business drivers across our portfolio.
• Collaborate with stakeholders across product, finance and strategy.
• Provide thought leadership on growth, operational improvements and performance optimisations.

Skills

Analytical Mindset

Strategic Thinking

Influential Communication

Commercially Curious

Independent Operator

Tools

Advanced Excel

PowerPoint

SQL databases

Looker

Power BI

Job description

Job Description

We are looking for an experienced and strategically minded

Craft

Data, Analytics & Strategy

Job Description

We are looking for an experienced and strategically minded Principal Analyst to join the highly commercial King Central Analytics team. Working with stakeholders from across King, and partnering with our iconic Portfolio titles including Candy Crush Soda Saga you will provide critical insights into the state and trend of our business that enable better decision making and drive impact.

Your work will be crucial to help push the boundaries of how we understand our players and games. As a senior member of the Central Analytics team, you will set the standard for outstanding, holistic business insights. Your reporting will seamlessly combine King’s own data with player insights and market intelligence, pushing our understanding of game performance.

As Principal Analyst, you’ll face ambiguous, broad business questions and will be responsible for distilling these into clear, structured analytical steps. Your core responsibility will be identifying and translating complex business challenges into actionable insights by formulating clear hypotheses, identifying the simplest yet effective KPIs, and uncovering critical insights that inform high-impact strategic decisions. Your insights will shape critical company-wide decisions and influence senior stakeholders across product, finance, and strategy.

Your role within the Kingdom

• Lead the reporting to King’s Leadership Team across S&OP, Quarterly Reviews and OKRs to understanding key performance trends and identifying opportunities for growth.
• Establish and implement clear, actionable KPIs that efficiently capture the essence of complex business problems. Collaborate with business performance, tools & reporting (BPTnR) team to set up dashboards.
• Conduct insightful quantitative and qualitative analyses to identify underlying business drivers across our portfolio, often exploring secondary KPIs to uncover less obvious but crucial insights.
• Collaborate and foster relationships with stakeholders across the business, including game teams, analytics, marketing and strategy.
• Provide thought leadership in identifying opportunities for growth, operational improvements, and performance optimizations across King's game portfolio.
• Clearly communicate findings, actionable recommendations, and strategic implications to stakeholders, including senior executives and cross-functional teams.
• Communicate results in a clear and concise manner, with an understanding of data visualisation and the importance of drawing accurate conclusions from multiple data sources

Skills to Create Thrills

You are a highly analytical and commercial problem solver. You can draw data driven business insights that will add real value to King. You are proactive and demonstrate the ability to learn quickly.

• Analytical Mindset: You excel in breaking down ambiguous business questions into structured hypotheses and easily measurable steps. You quickly grasp the essence of complex issues, identify meaningful KPIs, and prioritize analyses for maximum impact with minimal effort.
• Strategic Thinking: Demonstrated ability to connect analytical insights to business outcomes, understanding commercial impacts, monetization dynamics, and player behaviour.
• Influential Communication: Exceptional ability to synthesize and present findings clearly, shaping compelling narratives for executive-level stakeholders.
• Commercially Curious: Track record of asking questions and finding insights others overlook.
• Independent Operator: You are comfortable running processes and independently, identifying, diagnosing and rectifying problems.

Technical Foundation

• Advanced Excel skills, including analytical and scenario modelling. Proficiency in Power Point.
• Proficiency in data analytics environments; comfort navigating and querying SQL databases.
• Looker/ Power BI or equivalent, including dashboards and data modelling.
• Familiarity with experimentation methods (A/B testing, causal inference).
• KPI design, performance frameworks and data quality assurance.

Bonus Points

• Experience within mobile gaming, digital advertising, or similarly dynamic digital environments.
• Python or R for advanced analysis and automation.
• Advanced statistics, predictive modelling or experimentation.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. Around 200 million people play a King game every month. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.