Primary Care Representative

Force; United Kingdom; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company is looking for a driven Primary Care Representative in Northern Ireland to promote pharmaceutical products to GPs and practice nurses. The successful candidate will engage with healthcare professionals, achieve sales targets, and manage their territory efficiently. A strong background in sales and knowledge of the Northern Ireland healthcare market is essential.

Qualifications

• Proven sales experience, preferably in pharmaceutical or healthcare sales.
• Strong understanding of the Northern Ireland healthcare landscape.
• Full UK driving licence.

Responsibilities

• Engage with GPs and practice nurses to promote product benefits.
• Achieve sales targets and increase market share across the region.
• Maintain accurate records of activity using CRM tools.

Skills

Communication

Planning

Relationship Building

Education

ABPI qualification

Tools

CRM tools

Job description

Job Title: Primary Care Representative – Northern Ireland
Territory: General Practice (GP) – Northern Ireland Region
Reports to: Regional Sales Manager / Area Business Manager

Job Summary:
We are seeking a driven and customer-focused Primary Care Representative to promote our portfolio of pharmaceutical products to GPs, practice nurses, and other primary care stakeholders across Northern Ireland. The successful candidate will build strong clinical relationships, drive formulary positioning, and achieve sales targets through strategic territory management and impactful communication.

Key Responsibilities:

• Engage with GPs, practice nurses, and other primary care professionals to promote product benefits.

• Develop and implement territory action plans aligned with marketing strategies.

• Deliver compelling clinical and commercial product presentations.

• Achieve sales targets and increase market share across the region.

• Maintain accurate records of activity using CRM tools.

• Keep up to date with clinical data, competitor activity, and NHS policy changes in Northern Ireland.

Requirements:

• Proven sales experience, preferably in pharmaceutical or healthcare sales.

• Excellent communication, planning, and relationship-building skills.

• Strong understanding of the Northern Ireland healthcare landscape.

• ABPI qualification (or willing to study towards).

• Full UK driving licence.