Prestige Spirits: Key Accounts Leader

Sazerac Company; Kingston upon Thames; On-site; GBP 50,000 - 70,000; Full time

Job summary

Sazerac Company seeks a highly skilled Prestige UK Account Manager to grow distribution and activation of its premium spirits portfolio. You will manage key accounts, build brand equity, and drive sales through expert product knowledge and strategic partnerships.

Responsibilities include delivering a national brand activation plan, training teams, and optimizing the customer journey from sampling to placement in prestige and specialist outlets.

Qualifications

• Specialised knowledge of UK prestige trade/RTM, with strong commercial experience and understanding of brand building.
• Experience activating brands in On Trade, with at least 3 years of account management within the spirits industry.
• Strong influencing, negotiation, and relationship management skills with ability to build relationships at all levels.
• Strong IT and analytical skills to support decision-making.
• Excellent presentation and training skills, able to tailor content for different audiences.
• Interest in super-premium spirits with a creative, entrepreneurial mindset.
• Professionalism, credibility, trust and respect in internal and external interactions.
• Adaptable and resilient in a dynamic environment.

Responsibilities

• Manage a core number of accounts within a territory to deliver the Sazerac Prestige brand activation programme.
• Drive distribution for the UK prestige portfolio, with Buffalo Trace as a driver.
• Implement a lighthouse strategy to embed brands with influential operators in prestige and specialist sectors.
• Develop tailored solutions to meet consumer needs and establish expert status in the Spirits category.
• Provide brand training and education to customers, offering access to exclusive products like Single Casks and distillery insights.
• Plan budgets to deliver KPI targets including doubling net sales and profit annually.
• Identify opportunities via market intelligence and networking to engage key accounts and HNWI.

Skills

Prestige trade

Brand building

Account management

Negotiation

Presentation skills

Data analysis

Relationship management

Spirits knowledge

Adaptable

Education

Degree level

WSET Level 2

Job description

Sazerac Company seeks a highly skilled Prestige UK Account Manager to grow distribution and activation of its premium spirits portfolio. You will manage key accounts, build brand equity, and drive sales through expert product knowledge and strategic partnerships.

Responsibilities include delivering a national brand activation plan, training teams, and optimizing the customer journey from sampling to placement in prestige and specialist outlets.