Press & PR Manager

Fashion & Retail Personnel; London; On-site; GBP 60,000 - 70,000; Full time

Job summary

A leading global fashion retailer in London is seeking an experienced PR & Press Manager to drive media strategies, elevate brand awareness, and lead storytelling across platforms. The ideal candidate has over 6 years of PR experience in fashion or beauty, with a strong media network and strategic planning skills. This position offers a salary of up to £70,000 based on experience.

Qualifications

• 6+ years' PR/communications experience in fashion or beauty.
• Strong editor/journalist network across print and digital.
• Confident, detail-oriented, and highly organized.

Responsibilities

• Develop and execute UK press strategies across fashion categories.
• Manage media relations and maintain relationships with editors and journalists.
• Secure coverage for product launches and brand initiatives.
• Track KPIs, analyze press performance, and monitor competitor activity.
• Collaborate with cross-functional teams (Brand, Media, Marketing).
• Represent the brand at key industry events.

Skills

PR/communications experience

Strategic planning

Media relations

Pitching

Analytical skills

Detail-oriented

Fashion knowledge

Job description

Salary: up to £70,000 based on experience

A leading global fashion retailer is seeking an experienced PR & Press Manager to drive national and regional media strategies, elevate brand awareness, and lead editorial storytelling across print and digital platforms.

Key Responsibilities:

Develop and execute UK press strategies across fashion categories

Manage media relations and maintain strong relationships with editors and journalists

Secure coverage for product launches and brand initiatives

Track KPIs, analyze press performance, and monitor competitor activity

Collaborate with cross-functional teams (Brand, Media, Marketing)

Represent the brand at key industry events

Ideal Candidate:

6+ years' PR/communications experience in fashion or beauty

Strong editor/journalist network across print and digital

Skilled in strategic planning, pitching, and reporting

Confident, detail-oriented, and highly organized

Passionate about fashion and brand storytelling

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