Press & PR Manager

FASHION PERSONNEL; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading global fashion retailer is seeking an experienced PR & Press Manager to drive media strategies and elevate brand awareness. The ideal candidate will have over 6 years of experience in fashion or beauty PR, a strong network of media contacts, and a passion for brand storytelling. This is a key role requiring detail-oriented skills and the ability to collaborate across departments.

Qualifications

• 6+ years' experience in PR or communications specifically in the fashion or beauty industry.
• Strong network of editor/journalist contacts in print and digital media.
• Ability to analyze press performance and track KPIs.

Responsibilities

• Develop and execute UK press strategies across various fashion categories.
• Manage relationships with editors and journalists to secure media coverage.
• Represent the brand at key industry events.

Skills

PR/communications experience in fashion or beauty

Strategic planning

Pitched media

Detail-oriented

Organizational skills

Job description

A leading global fashion retailer is seeking an experienced PR & Press Manager to drive national and regional media strategies, elevate brand awareness, and lead editorial storytelling across print and digital platforms.

Key Responsibilities:

Develop and execute UK press strategies across fashion categories

Manage media relations and maintain strong relationships with editors and journalists

Secure coverage for product launches and brand initiatives

Track KPIs, analyze press performance, and monitor competitor activity

Collaborate with cross-functional teams (Brand, Media, Marketing)

Represent the brand at key industry events

Ideal Candidate:

6+ years' PR/communications experience in fashion or beauty

Strong editor/journalist network across print and digital

Skilled in strategic planning, pitching, and reporting

Confident, detail-oriented, and highly organized

Passionate about fashion and brand storytelling