Press Officer

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Employer: Association of British Insurers
Location: London / Hybrid - We work in a hybrid way with at least 40% of time in the office.
Salary: £40,000 - £45,000 plus benefits
Closing date: 21 Jun 2025

Sector: Banking and Financial Services, Charity and Not for Profit, Insurance
Role: Associate, Executive
Contract Type: Permanent
Hours: Full Time

When meeting us, you’ll quickly discover that the best thing about the ABI is the people. We’re hugely proud that 98% of our people think individual differences are respected and we are empowered to bring our whole self to work without fear of judgment. We work at the forefront of policy development - helping to get things right before they are implemented and ironing out bumps where they are identified in existing rules. If that sounds like your sort of culture, read on to find out how you can join us.

We’re looking for a Communications Adviser to work on the front line of the ABI media team and to contribute to the wider comms function, generating proactive media coverage, managing reactive enquiries and representing our work to members and stakeholders.

This is a great opportunity to join a fast-paced, highly respected press office. We deal with the full breadth of national, regional and trade media, across print, online and broadcast. And we handle a wide range of issues that really matter both to consumers and the insurance and long-term savings industry.

We’re open to flexible, part time and/or job share working – please let us know if this would be your preference.

What’s the job?

1. Dealing with reactive media enquiries, drafting responses with policy colleagues and ensuring us and our industry are portrayed as positively as possible in the media and to stakeholders.
2. Proactively generating media opportunities for us and maintaining good relationships with national, trade and broadcast media.
3. Writing and tailoring articles, comment, press releases, social media content, speeches and briefings for a wide range of audiences.
4. Helping colleagues prepare for broadcast opportunities and act as a respected spokesperson yourself on occasions.
5. Devising and implementing digital content ideas for our website and across all our social media platforms.
6. Monitoring relevant media coverage and analysing the success of our own activity.
7. Please note you will participate in the out-of-hours rota (shared among the team), dealing with urgent media enquiries during evenings and weekends when necessary.

What skills are we looking for?

1. Press office knowledge – you’ve worked in public relations, journalism or media relations, including dealing with national media.
2. Amazing comms skills – you can write engaging, concise content tailored to a variety of audiences and get traction with the media with the content you produce.
3. Relationship management – as well as knowing how to deal with press enquiries, you’re a professional, helpful colleague and can work effectively with a range of external stakeholders.
4. Digitally-savvy – you know how to use digital and social media in a professional context.
5. Organisation – you can manage a fast-paced, busy and reactive workload and juggle multiple priorities with ease.

We encourage you to apply, even if you don’t have all the skills above right now.

Throughout the interview and assessment process, we will be looking for you to demonstrate our values: We are Brave; We take Ownership; We are Appreciative; We are Human and We are Curious.

Inclusion matters to us

We welcome applications from candidates from all backgrounds and we run our application process in a way that removes bias as much as possible. As well as asking for a CV, we’ll ask application questions which are relevant to the role and the skills we need to ensure everyone has equal opportunity to demonstrate their suitability.

We’re proud to be a Disability Confident employer and are committed to making adjustments to help you perform at your best in our recruitment process. Additionally, where practicable, we offer an interview to disabled candidates who meet the minimum requirements for a role. To discuss, please contact careers@abi.org.uk

To find out more

You can find lots more information on our careers page, including details of our generous benefits package and who we are as an organisation.