Premium Womenswear Assistant Store Manager — Lead & Elevate

Fashion Personnel; Greater London; On-site; GBP 29,000 - 36,000; Full time

Job summary

Fashion Personnel in London is seeking a commercially driven Assistant Store Manager for a premium womenswear store. You will work closely with the Store Manager to drive sales, lead and develop the team, and ensure an elevated customer experience with personalised service.

The role requires strong leadership, a passion for premium fashion, and the ability to thrive in a fast-paced, high-performing store environment.

Qualifications

• Premium/high-street womenswear or fashion retail experience.
• Strong commercial awareness and results focus.
• Excellent leadership and communication skills.
• Polished, confident, customer-focused approach.
• Experience developing and motivating a high-performing team.
• Energy, initiative and resilience for premium retail environments.

Responsibilities

• Support the Store Manager in achieving sales and commercial targets.
• Lead, motivate and develop the retail team on the shop floor.
• Deliver exceptional customer service and clienteling.
• Maintain outstanding visual merchandising and store standards.
• Support stock management, deliveries and store operations.
• Analyse sales and identify opportunities to maximise results.
• Act as a senior presence in the store in the Store Manager's absence.

Skills

Premium womenswear

Customer service

Leadership

Team motivation

Clienteling

Job description

Fashion Personnel in London is seeking a commercially driven Assistant Store Manager for a premium womenswear store. You will work closely with the Store Manager to drive sales, lead and develop the team, and ensure an elevated customer experience with personalised service.

The role requires strong leadership, a passion for premium fashion, and the ability to thrive in a fast-paced, high-performing store environment.