Premium Whisky Brand Manager: Global Growth & Storytelling

Advocate Group; England; On-site; GBP 65,000 - 85,000; Full time

Job summary

The Advocate Group is recruiting for a Brand Manager to take ownership of a premium single malt whisky brand, driving growth across the UK and international markets. You will lead day-to-day brand management, shape campaigns, guard messaging, and develop brand stories and materials while collaborating with Sales, Creative and Production to hit commercial objectives.

This entrepreneurial, fast-growing spirits business values storytelling and market insight, offering a dynamic opportunity to

Qualifications

• Proven brand management experience within spirits.
• Strong knowledge of whisky category and consumers.
• Excellent storytelling and presentation skills.
• Commercially minded with cross-functional collaboration experience.

Responsibilities

• Own day-to-day brand management and development of a premium single malt whisky brand.
• Bring the brand strategy to life through engaging marketing campaigns and activations.
• Act as brand guardian, ensuring consistent messaging across all channels and markets.
• Develop compelling brand stories, presentations, and marketing materials for internal and external audiences.
• Collaborate closely with Sales, Advocacy, Creative, and Production teams to deliver brand and commercial objectives.
• Support new product launches, trade activations, events, sampling initiatives, and campaign execution.
• Manage POS materials and distributor toolkits to ensure best-in-class execution across markets.
• Monitor brand performance and identify opportunities to drive awareness and growth.

Skills

Brand management

Whisky knowledge

Storytelling & communication

Cross-functional collaboration

Entrepreneurial mindset

Job description

The Advocate Group is recruiting for a Brand Manager to take ownership of a premium single malt whisky brand, driving growth across the UK and international markets. You will lead day-to-day brand management, shape campaigns, guard messaging, and develop brand stories and materials while collaborating with Sales, Creative and Production to hit commercial objectives.

This entrepreneurial, fast-growing spirits business values storytelling and market insight, offering a dynamic opportunity to