Premium & Fast Fashion Business Brand Manager (F/M)

EssilorLuxottica; Camden Town; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global fashion eyewear leader in Camden Town is seeking a Premium and Fast Fashion Business Brand Manager. You will drive brand strategy and manage B2B communication for iconic brands like Emporio Armani and Michael Kors. The ideal candidate has a Bachelor's in Business/Economics and at least 3 years in brand marketing. Strong communication and project management skills are essential. Join us in transforming the eyewear industry.

Qualifications

• Minimum 3 years of experience in brand marketing.
• Strong organizational skills and ability to manage projects.
• Creative and able to propose new ideas.

Responsibilities

• Develop and execute brand strategy for Wholesale North Europe.
• Manage B2B communication strategy.
• Conduct market and competition analysis.

Skills

Project management

Analytical skills

Communication skills

Creative thinking

Education

Bachelor's Degree in Business/Economics

Job description

Collaboration, agility, and making a positive impact are at the heart of our mission. Join us in redefining the boundaries of what's possible. As Premium and Fast Fashion Business Brand Manager for eyewear, you will be responsible for some of the world's most recognizable brands, including Emporio Armani, Polo Ralph Lauren, Michael Kors, and Swarovski.

Your mission is to develop and drive brand strategy, volume, and value within budget and time by ensuring that marketing, PR, and training plans are in-line with your strategy and that salesforce and trade are supported with the appropriate tools to increase consumer demand.

Main Responsibilities

• Develop and execute brand strategy for the Wholesale North Europe region.
• Organize brand activities in line with your brand budgets.
• Focus on key messages for the brands to drive significant performance of the business.
• Manage the full B2B communication strategy across digital and physical touchpoints.
• Lead internal communication flow of brand plans, focusing on trade marketing and sales.
• Oversee the distribution of brands in all channels and make recommendations for segmentation.
• Collaborate with the training team to develop, execute, and monitor training plans.
• Conduct product, market, and competition analysis to develop concrete recommendations for action.
• Build assortment recommendations in collaboration with the Category Management team.
• Ensure salesforce has a full understanding of portfolio and product segmentations.
• Steer product development through feedback for global product teams across all brands.
• Presentation of new collections to clients and internally to staff.
• Be the Subject Matter Expert (SME) on all things Premium & Fast Fashion.

Requirements

• Bachelor's Degree, ideally within Business/Economics with a focus on Marketing.
• Minimum 3 years of professional experience in brand marketing.
• Ability in project management/coordination of multi-disciplinary teams.
• Organization, autonomy, and dynamism to drive projects forward with flawless attention to detail.
• Very good analytical and conceptual skills.
• Strong communication and presenting skills, capable of adapting to different audiences.
• Creative, imaginative, and constantly curious, able to propose new ideas.
• High affinity to fashion brands and enthusiasm for the Premium & Fast Fashion portfolio.
• Being an active team member - creating internal and external business partnerships and actively supporting others.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.