Premium Experience Director

Formula E; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Formula E is seeking a Premium Experience Director to lead their hospitality team and elevate guest experiences within their events. This strategic leadership role will define the company's premium service standards and drive revenue growth, ensuring exceptional guest satisfaction in the fast-paced world of electric motorsport.

Qualifications

• Highly experienced in hospitality or event management, ideally in sports/entertainment.
• Strong operational and financial acumen with a proven track record of success.

Responsibilities

• Develop and implement a hospitality strategy aligned with commercial objectives.
• Oversee planning and execution of premium hospitality events and manage budgets.
• Create exceptional guest experiences exceeding expectations.

Skills

Hospitality Management

Event Management

Leadership

Communication

Problem Solving

Job description

Ready to spearhead your career? We’re looking for an experienced Premium Experience Director to lead our hospitality team in our electric motorsport mission!

About Formula E:

Formula E is motorsport reimagined, and the fastest growing motorsport on the planet. Born as a radical idea to redefine racing, it challenges convention at every turn - pushing boundaries in speed, sustainability, and storytelling. We race electric in the world’s most iconic cities, thrilling a global fanbase with purpose-fuelled innovation.

More than just competition, Formula E is a catalyst for change. As the first sport to be Carbon Net Zero since inception, it proves that elite performance and environmental responsibility can not only coexist—but thrive together.

Renowned teams compete head-to-head, like Porsche, Jaguar, Nissan, CUPRA Kiro, Lola-Yamaha, Andretti and Penske, in the fastest accelerating single-seater racing car - 30% faster than an F1 car. This makes the current GEN3Evo the most advanced electric race car on the planet.

Our mission is to move the world forward, through delivering a bold new vision for motorsport - electrified, inclusive, and built for the next generation.

Formula E doesn’t follow the rules—we rewrite them. In a motorsport industry bound by tradition, we thrive on disruption, challenging the status quo with bold ideas and electrifying energy.

We’re a team of curious, brave, thoughtful minds, pushing boundaries and changing the game - united by a mission that’s bigger than racing. Here we believe, work should be fun, meaningful, fast-paced, and full of purpose - driven by a shared commitment to people, planet and progress.

We believe success is a team sport. That’s why we’ve built a supportive, inclusive environment where everyone can thrive and contribute to something extraordinary.

Sport is our stage, sustainability is our cause, and innovation is our fuel. At Formula E, we’re not just part of the future - we’re building it.

The Role:

The Premium Experience Director plays a critical role in elevating the Formula E guest experience and maximising commercial opportunities through premium experience offerings.

Reporting to the Chief Revenue Officer, as the Premium Experience Director, you will oversee all aspects of premium experience delivery, including Emotion Club, Race Suites, Corporate events, catering, and VIP experiences within the FE Lounges.

This position requires a strategic leader with a strong operational focus, capable of creating exceptional guest experiences while driving revenue growth and exceeding partner expectations.

• Premium Experience Strategy & Development: Develop and implement a comprehensive strategy for premium hospitality offerings, aligned with Formula E's commercial and brand objectives, identifying new opportunities and informing pricing through market research.
• Orchestrating Seamless Event Delivery: Oversee the planning and execution of all premium hospitality events (which includes EMOTION CLUB, Race Suites, corporate events, and VIP products), catering deliverables across Paddock & Premium Experiences, managing budgets, timelines, and logistics, and collaborating with stakeholders for seamless delivery.
• Defining the Gold Standard of Premium Service: Create and curate exceptional guest experiences that exceed expectations, aligning with Formula E's brand identity, and overseeing the entire guest journey.
• Mastering Catering and F&B Management: Oversee the catering function for all premium hospitality events, ensuring high-quality, sustainable, and innovative food and beverage offerings, while managing supplier relationships.
• Accelerating Revenue Growth & Commercial Success: Support the Ticketing Director in developing a seasonal sales strategy for Premium sales, track key performance indicators for customer satisfaction, and ensure cost-revenue optimisation.
• Driving Team Excellence: Lead and mentor the Premium Experience team, ensuring strategic oversight of operations and resources, while fostering a culture of excellence and professional development to achieve key departmental outcomes.

What we're looking for in you:

• Adept experience: Highly experienced in a hospitality or event management role, with previous experience in a leadership position, ideally within the sports or entertainment industry with a passion for delivering high-quality guest experiences.
• A solid foundation and proven success: Proven track record of success in creating and delivering exceptional guest experiences.

• Operational and financial acumen: Strong understanding of event planning, logistics, budget management, and catering/F&B operations, coupled with knowledge of hospitality industry trends and best practices.
• An impactful leader: Excellent leadership, team management, communication, interpersonal, and presentation skills.
• Problem solving and resilience: Creative problem-solving and decision-making abilities, with the capacity to effectively manage multiple priorities under pressure.

What's in it for you?

At Formula E, we offer a range of benefits and perks to enable you to make an impact in your role and to support your wellbeing and professional growth.Check out our benefits found here!

Application Process

Think you’ve got what it takes to join our race to the future?

The closing date for this role is 27th June 2025, however if we receive a high volume of applications we may close it early.

At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.

Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.

We’ll see you at the starting line!

¡VAMOS!

If you require further assistance in accessing the application or require a different format of the application, please contact [e-mail]

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