Premium & C&E Sales Executive

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About Us

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues including stadiums, arenas, convention centres, and theatres.

Our organisation is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

The Venue

Valliant Live is a cutting-edge event complex with a capacity of up to 3,500 people. It is designed to host various events, including large corporate conferences, exhibitions, trade shows, major touring concerts, stand-up comedy, family performances, and sporting events. This is a fantastic opportunity to be part of a brand-new venue from the ground up.

About the Role

To support all areas of Premium and Conference & Event sales. This role will work as part of the Venue Sales Team at Valliant Live, reporting directly to the Premium and C&E Sales Manager, and in their absence, to the Head of Sales, Marketing, and Guest Experience.

What We Can Offer

Hosting events is what we do best, and we want our People to experience that too—enjoy access to discounted tickets to unleash your superfan for all your favourites.

You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with 25 days annual leave.

We understand that you have a life outside of work and want to ensure that your loved ones are always taken care of with our Life Assurance policy.

A healthy contribution of % Pension so that your golden years are spent ticking off the items on your bucket list.

Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield, ASM will support these unexpected costs, for you and any children.

We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.

We are visionaries: both physically and metaphorically! When you join ASM, you will be entitled to eye care vouchers and a contribution towards any glasses you require.

Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet.

Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team.

Key Responsibilities

• Serve as the administrative lead for premium partners and sales agents, overseeing ticket sales, managing manifests and seating matrices, and handling contracts for conferences and events.
• Support the sale of ad hoc packages, performing administrative tasks such as processing payments, issuing tickets, and conducting pre-show follow-ups with customers to ensure a seamless experience prior to arrival. Prepare and distribute hospitality documentation across all departments.
• Maintain and update weekly records of hospitality sales activity for all events.
• Contribute to achieving revenue targets within Premium Hospitality and the Conferences & Events (C&E) business by maximizing all sales opportunities during live event days.
• Promote and sell premium venue offerings and upgrade options to optimize per-event income.
• Proactively drive sales of off-manifest seating areas to ensure full capacity for events.
• Work designated event days in collaboration with the Premium & C&E Sales Manager and Head of Sales, Marketing & Guest Experience, leading the Premium casual team to deliver outstanding customer service to guests.
• Prepare and present hospitality briefings and materials for the casual hospitality team in advance of shows and events.
• Conduct pre-show checks for the Premium Live Lounge to ensure readiness and quality.

Candidate Profile

• Excellent organisational skills
• Strong communication skills
• Proficient in Excel, PowerPoint, and Microsoft Outlook
• Ability to build good internal and external relationships
• A team player with a flexible and positive attitude
• Committed, able to work under pressure, multitask, and prioritize
• Experience with ticketing platforms (not essential)
• Outstanding customer service skills and problem-solving ability
• Ability to work independently and use own initiative
• Good IT and presentation skills
• Proven experience in a customer-facing role, preferably involving hospitality and customer service, is advantageous.

Recruitment Process

• 1st Stage - Intro Call with Talent Team
• 2nd Stage - Interview with Valliant Live Premium and C&E Sales Manager and the Head of Sales, Marketing, and Guest Experience

Inclusive Workplace

At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.