PR Specialist, UK Media Relations

ENGINEERINGUK; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic PR Specialist to enhance media relations for its renowned travel brands in the UK. This role involves daily interactions with media outlets to build relationships and drive impactful narratives. You will leverage your strong network and creative storytelling skills to ensure the brands are prominently featured in the media. Join a vibrant team that values diversity and fosters an inclusive culture, where your contributions directly impact the future of travel. If you're passionate about PR and eager to make a difference, this is the perfect opportunity for you.

Benefits

Flexible work model

Generous time-off

Parental leave

Career development resources

Exciting travel perks

Qualifications

• Minimum 2 years' experience in media relations or PR role.
• Experience in UK media relations with consumer media contacts.

Responsibilities

• Interact with media to secure coverage for Expedia brands.
• Monitor industry media coverage and manage reports.

Skills

Media Relations

Public Relations

Storytelling

Data Analysis

Communication Skills

Time Management

Education

Bachelor's Degree in Communications or related field

Job description

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Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We`re building a more open world. Join us.

PR Specialist, UK Media Relations, Expedia, Hotels & Vrbo

The mission of the Media Relations team is to boost awareness, trust, and loyalty for Expedia, Hotels and Vrbo. We are looking for a PR pro to represent Expedia Group`s brands in the UK.

As the PR Specialist for the UK, you will be responsible for talking with media every day to build positive relationships and drive locally relevant, high-quality outcomes for our brands. You will work closely with the UK Sr PR Specialist and other team members within the company, to shape the narrative in the market and to drive the three distinct Expedia Brands to new heights. You will act as an invaluable consultant for the wider team on key UK PR campaigns, areas of sensitivity and local cultural nuances.

You will possess a strong network of media contacts and a keen eye for developing stories and initiatives, which will gain the attention of both the media and the British public. You are a proactive individual that will constantly be growing and building relationships with British media through unique and engaging ways.

You`ll be based in London, reporting to the Senior Manager, EMEA Media Relations, Expedia, Hotels & Vrbo and work closely with the wider global Brand PR, EMEA Media Relations and Social Media teams. You will have experience in an agency and/or business as well as possessing a can-do attitude, be self-driven, and able to learn quickly.

What you`ll do:

• Regularly interact with media; including online, print, radio, and television outlets, to secure stand out coverage for the Expedia Brands in the UK
• Ensure the Expedia, Hotels and Vrbo brands are regularly mentioned in media outlets by using your creative storytelling and data-mining skills to develop trends and stories
• Respond to reactive media requests in a timely manner
• Assist in handling reactive PR issues that influence perceptions of the brands and the greater Expedia Group business
• Help to develop PR editorial/activity calendars for market / brand, and assist in leading press trips and media events
• Responsible for monitoring all industry and competitor media coverage, including managing coverage reports, drafting status reports, and providing business event progress and reports as they occur
• Help to define success metrics for media relations activity and PR campaigns

Who you are:

• Minimum 2 years' experience in a media relations or PR role in a consumer agency environment
• Experience in UK media relations with consumer media contacts across print, online, and broadcast outlets
• Passionate about taking on fluid situations, as well as multiple overlapping projects at one time
• Outstanding ability to synthesize data into logical conclusions and recommendations to uncover unique storytelling opportunities
• Excellent time management and organizational skills and the ability to thrive in a fast-paced environment
• A positive, self-starting attitude with strong attention to detail, and willingness to learn and solve new challenges
• A natural creative collaborator who is agile, hands on, solution-focused, and can adapt quickly to match the travel landscape
• Experience in consumer product and/or travel industry is a plus
• Excellent writing, communications, and interpersonal skills

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expediareg;, Hotels.comreg;, Expediareg; Partner Solutions, Vrboreg;, trivagoreg;, Orbitzreg;, Travelocityreg;, Hotwirereg;, Wotifreg;, ebookersreg;, CheapTicketsreg;, Expedia Group Media Solutions, Expedia Local Expertreg;, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group`s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you`re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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