PR & Media Relations Specialist

Pets at Home Limited; England; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading petcare brand in the UK is seeking a PR & Media Relations Specialist to manage media campaigns and build strong relationships with key media contacts. You will design end-to-end campaigns, respond to journalist inquiries, and help share the stories that matter most. The ideal candidate has 3-5 years of PR experience and a passion for pets, with strong communication skills and an understanding of the UK media landscape.

Qualifications

• 3-5 years' experience in PR (consumer and/or corporate).
• A natural storyteller with excellent written and verbal communication skills.
• Strong understanding of the UK media landscape.

Responsibilities

• Lead end-to-end PR campaigns aligned with brand and business goals.
• Manage press office and respond to journalist enquiries.
• Collaborate to uncover newsworthy moments.

Skills

PR experience (3-5 years)

Excellent communication skills

Understanding of UK media landscape

Campaign management

Proactive mindset

Job description

Overview

You\'ll shape how we show up in the media, lead some exciting campaigns, amplifying the incredible work happening across our business, and ensuring we land our key messages. From seasonal campaigns and product innovations to data-driven insights from our 8.2 million Pets Club members and the heartwarming stories from Pets Foundation, you\'ll help us shout about it all - with creativity, clarity and purpose.

Responsibilities

• Lead the narrative: Design and deliver end-to-end PR campaigns that align with our brand, values, and business goals.
• Be our media voice: Manage our press office, respond to journalist enquiries, and build strong relationships with key media contacts.
• Spot the story: Collaborate across teams to uncover newsworthy moments and bring them to life in the right channels.
• Guide and support: Prepare colleagues for media engagement with clear, concise briefings and expert advice.
• Measure impact: Track coverage, evaluate success, and report on performance to senior stakeholders.

Qualifications

• 3-5 years' experience in PR (consumer and/or corporate), either in-house or agency-side.
• A natural storyteller with excellent written and verbal communication skills.
• Strong understanding of the UK media landscape and audience trends.
• Proven ability to manage campaigns from concept to coverage.
• A proactive, collaborative and positive mindset with a can-do attitude and a genuine passion for pets.

Desirable

• Experience in retail or animal welfare sectors.
• PRCA qualification or similar accreditation.
• Familiarity with social listening tools and insights.
• Experience of line management and team development.

At Pets at Home, we\'re dedicated to making life better for pets and the people who love them. We\'re the UK\'s leading petcare brand, bringing together more than 450 petcare centres, over 350 grooming salons, and almost 500 veterinary practices across the UK. As our new PR & Media Relations Specialist, you\'ll be at the heart of telling our story to the media.