Pr Manager - Zeekr Uk

Geely Auto Uk; Coventry; On-site; GBP 55,000 - 75,000; Full time

Job summary

Zeekr UK Geely Auto UK in Coventry, England, is seeking a PR Manager to lead UK public relations and brand storytelling for a premium EV brand. You will shape communications, manage media relations and drive UK campaigns in line with European objectives.

Reporting to the Head of Marketing & PR, you will organize launches, media events and press drives, coordinate with external agencies and cross-functional teams to strengthen Zeekr’s market position.

Qualifications

• At least 5 years in PR, media relations or corporate comms.
• Experience in automotive, mobility, tech or premium consumer sectors.
• Proven record of successful PR campaigns.
• Experience managing media relations and journalist networks.
• Experience delivering product launches, press drives and events.
• Experience with external PR agencies and agency management.
• Experience in a fast-paced, matrix or international org.

Responsibilities

• Develop and execute UK PR strategies aligned with European/global objectives.
• Build media relationships, manage enquiries and opportunities.
• Create press releases and statements communicating EV tech.
• Plan vehicle launches, press drives and media events.
• Monitor PR performance, media coverage and KPIs; manage budgets.
• Collaborate with Marketing, Sales, Product and Corporate Communications.

Skills

Public relations

Media relations

Corporate communications

Campaign management

Event management

Job description

PR Manager - Zeekr UK Geely Auto UK•Coventry, England, United Kingdom

About Zeekr

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of the world's largest automotive companies. Our vision is to accelerate the shift to fully electrified mobility through cutting-edge technology, innovative retail solutions, and exceptional customer experiences.

Job purpose

Reporting to the Head of Marketing & PR, the PR Manager will be responsible for developing and implementing public relations activities that build awareness, credibility and reputation for Zeekr in the UK market. The role will support the execution of UK PR strategies aligned with European brand and communications objectives, whilst managing media relationships, product communications, events, press activities and PR agencies.

The successful candidate will play a key role in establishing Zeekr as a leading premium electric vehicle brand, ensuring consistent and impactful communication across automotive, business, technology and lifestyle audiences

Main responsibilities

• PR Strategy & Communications: Develop and execute UK PR strategies aligned with European and global objectives to strengthen brand awareness, reputation and market positioning.
• Media Relations: Build strong media relationships, manage enquiries and opportunities, and monitor sentiment to maximise positive brand visibility.
• Content Development: Create compelling press releases, statements and communications that effectively translate automotive and EV technology into engaging stories.
• Events & Product Launches: Plan and deliver vehicle launches, press drives and media events, ensuring strong engagement and premium brand experiences.
• Performance and Budget Management: Monitor PR performance, media coverage and KPIs while managing agency relationships, budgets and cost control.
• Cross-Functional Collaboration: Work closely with Marketing, Sales, Product and Corporate Communications teams to ensure consistent messaging across UK and European markets

Education, Skills and Personal characteristics required

• Minimum 5 years' experience in Public Relations, Media Relations or Corporate Communications.
• Experience within the automotive, mobility, technology or premium consumer sectors.
• Proven track record of developing and executing successful PR campaigns.
• Experience managing media relations and building strong journalist networks.
• Demonstrable experience delivering product launches press drives and media events.
• Experience working with external PR agencies and managing agency performance.
• Experience working within a fast-paced, matrix or international organisation.

Success at Zeekr

To thrive at Zeekr, we believe you have the courage to lead with trust and care while embracing innovation and change. You will play a key role in shaping the future of our UK retail network and helping accelerate the transition to electric mobility. We offer the opportunity to work in a dynamic, international environment where entrepreneurial thinking, diversity of thought, and customer-centricity are highly valued.

We are an equal opportunities employer

At Zeekr UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.