PR Manager - Southern Europe

Charlotte Tilbury Beauty; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative beauty brand is seeking a passionate PR & Advocacy Manager to elevate its presence across Spain, Italy, and Portugal. In this dynamic role, you'll craft strategic PR campaigns, collaborate with local agencies, and engage influential media and makeup artists. As part of a vibrant team, you'll drive brand awareness and sales through creative initiatives and integrated campaigns. Join a forward-thinking company that values diversity and empowers individuals to shine in their roles. If you're ready to make an impact in the beauty industry, this is the perfect opportunity for you.

Benefits

25 days holiday plus bank holidays

Inclusive parental leave policy

Financial security with pension and life assurance

Wellness and social benefits

Dog-friendly workplace

Generous product discount

Qualifications

• Demonstrable background in communications, with agency or in-house experience.
• Experience in digital landscape and managing mega influencers.
• Exceptional organizational skills with great attention to detail.

Responsibilities

• Develop and implement strategic PR plans for brand awareness.
• Lead PR activities for Spain, Italy, and Portugal.
• Manage local PR agencies and lead a PR Executive.

Skills

Strategic Planning

Leadership

Communication Skills

Digital PR

Stakeholder Management

Education

Degree in Communications or Marketing

Tools

Social Media Platforms

PR Management Tools

Job description

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We are looking for a creative, talented and passionate PR & Advocacy Manager, to join our team! You will be fully responsible for the day-to-day for all areas of PR for Spain, Italy and Portugal, focusing on driving the brand and product strategy for engaging media (consumer and corporate), macro & powerhouse influencers and makeup artists.

In addition, this role will work closely with Local PR Agencies to develop, implement, report and analyse strategic PR plans to launch new territories, stores, NPD, brand partnerships and brand campaigns and engage with the diverse Charlotte Tilbury audience to drive increased brand awareness and sales.

As our PR Manager you will

• Develop strategies and exceptional PR plans that can be executed locally, to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences.
• Promote and respect core brand values and work closely with all departments (from sales, digital, training & education, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content.
• Work closely with marketing to devise and deliver record breaking launch activity for each new launch (product or region).
• Work with retailers to bring our own strategy to life with their PR teams, bringing retailer comms on the brand journey.
• Create and manage communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives.
• Propose launch plans for key NPD activity and marketing campaigns and deliver plans for securing and utilising celebrity and digital influencer credentials.
• Guide local agencies to develop and secure consistent, regular, quality and on-Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI.
• Develop plans to create an enviable corporate image for Charlotte Tilbury within the beauty industry and beyond.
• Develop the local strategy for working with mega digital influencers and celebrities.
• You will be responsible for leading one PR Executive and managing two PR agencies

Who you will work with

• You will report directly into our wonderful Head of PR, Southern Europe
• You will work closely alongside global PR teams, as well as EU Marketing and Commercial teams and the wider EMEA team!

About you

• You have a demonstrable background in comms, with both an agency or in-house background ideally.
• Experienced in devising and implementing strategic plans with creative flair.
• Excellent leadership, team management and communication skills.
• Can work under pressure and meet deadlines in a timely manner.
• Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
• Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven.
• Have experience in the digital landscape – the PR team manage all digital mega influencers.
• Adept at managing multiple stakeholders. Local experience ideal but not essential.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your fury friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!