PR Manager (12-month Fixed Term Contract, Mat Cover)

Disneyland Hong Kong; London; On-site; GBP 35,000 - 65,000; Full time

Job description

PR Manager (12-month Fixed Term Contract, Mat Cover)

Job ID 10113020 職位地點 倫敦, 英国 有意工作的公司Disney Experiences 張貼日期2025/04/23

工作概要:

About the Role & Team

This role will require you to drive publicity around the DCP licensing business, key products and retail initiatives with media and influencers.

Lead the day-to-day development and delivery of creative communications campaigns for DCP’s priority franchises in the market and across EMEA. Elevate the earned media appeal of products, retail campaigns and programs to drive relevance for The Walt Disney Company’s (TWDC) brands and franchises.

Work in partnership with the wider communications team to create and lead innovative programs that drive franchise goals, and ensure they are capable of cutting through the media clutter by leveraging technology, digital trends, aspirational partners and pop culture trends.

Partner with the broader marketing, category and brand commercialisation teams to ensure PR driven campaigns are fully leveraged across all channels in the market and EMEA. Build relationships across the business to maximise campaign success and synergy opportunities.

If successful, you will be reporting into the Senior Communications Manager. This role will require you to be onsite 4 days a week.

What You Will Do

• Maintain excellent contacts with the media and influencer space, and constantly seek out new opportunities to grow network
• Responsible for overseeing the supporting team, agency resources, ensuring they are briefed in a timely manner and campaigns deliver against business goals
• Work with the Senior Communications Manager to define media and influencer strategy around specific campaigns and initiatives to deliver the best possible results
• Lead the execution of campaigns to support Disney Consumer Products licensing, publishing, games, Stores and key franchises
• Present campaign plans to key stakeholders to ensure all activity is made known and maximised across the business e.g. windowing PR assets with marketing
• Write and ensure the appropriate distribution of press releases, review and approve the work of more junior colleagues
• Maintain and manage effective campaign budgets
• Responsible for the overall management of press relations for all licensed products and retail activation for the Disney Princess, Pixar, Marvel and Lucasfilm brands in the local market
• Optimise all communication/PR opportunities for key Hardlines products, depending on seasonality, current events, releases and franchise priorities in consultation with the relevant stakeholders in order to meet business objectives
• Write and distribute press releases and media alerts for the general press
• Crisis management: responsible for defending the brand's reputation and assisting licensees with crisis management in market, supporting the Senior Communications Manager (where applicable)
• Develop comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders
• Keep up-to-date on PR industry and media landscape and be able to identify strategic PR and event opportunities
• Monitor brand landscape for potential issues and work closely with issues management team to develop crisis communication plans, draft statements, etc.

Required Qualifications & Skills

• Ability to create and execute high impact PR campaigns from conception to delivery
• Ability to manage relationships with external agencies, draft agency briefs and select preferred partners
• Strong commercial awareness and budget management skills
• Ability to understand and work within the legal guidelines provided by the legal department
• Good understanding of the Disney brand, its reception and profile in relevant markets
• Strong media relations skills with a hands-on approach to media outreach
• Social media savvy with strong creative sensibility and ability to conceptualise campaign ideas autonomously
• Skilled at crafting news hooks and media pitches
• Persuasive with strong presentation skills and ability to pitch an idea and build consensus around campaigns
• Computer literate including MS Word, Excel, PowerPoint and Keynote
• Written and spoken English for business use, essential; professional proficiency in other relevant European languages necessary for local market, essential
• Excellent strategic approach to problem solving and innovation
• Exceptional planning and organisation skills
• Cultural sensitivity and an understanding of local markets across EMEA

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

關於 Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Limited , 其所屬的業務部門是 Disney Experiences 。

The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。