PR Manager

Beam Suntory; London; On-site; USD 40,000 - 80,000; Full time

Job description

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Suntory Global Spirits is a world leader in premium spirits with beloved iconic brands, rooted in more than 200 years of heritage and craftsmanship. Our values are deep-rooted, and we aspire to live our purpose to 'Inspire the Brilliance of Life' in everything we do. Our ambition is to become the World's Most Admired Premium Spirits Company. We want to be Most Admired not only for our incredible brands, but also for the brilliant experiences we foster, the ways in which we bring people together, the impactful marketing and innovation we deliver, and for the positive impact we have on the world around us. When you're on our team, you can build a career of personal and professional growth across functions, business units and geographies. At Suntory Global Spirits, our employees work together to Unleash Their Spirit and realize their full potential each and every day.

What makes this a great opportunity?

Suntory Global Spirits is the world's third largest premium spirits company with annual revenues of $5.2 billion and a clear commitment to premiumization and ambitions to achieve $10 billion in sales by 2030. With a strong vision and strategy, a great portfolio of brands, and top talent across the organization, we are in the midst of an exciting business and culture transformation across a number of fundamental dimensions:

• Evolution to become brand led, balanced with commercial and market excellence
• Commitment to increase sales from premium products
• Integration of global business, process and ways of working across geographies
• Focus on building a Gemba-centric, inclusive culture

Brand Public Relations is a critical component to driving consumer demand, enhancing brand awareness, embedding our brands into culture, and enabling our growth as a company through premiumization. The Manager of Brand Public Relations will be responsible for working with marketing teams to develop, manage and execute innovative brand PR programs and events for Suntory Global Spirits in the U.K. that supports premium positioning and resonates with target consumers in this key Global market.

Reporting to the Marketing Director, the Manager of Brand Public Relations will also have a dotted line into the Senior Director of Global Brand Public Relations based in New York and work closely with the U.K. marketing teams to deliver breakthrough PR and events strategies and will execute Global Public Relations strategies to support the U.K. market.

Role Responsibilities

• Ownership of senior external relationships such as trade and consumer press, cultural partners and influencers, senior management at key customers and agency leadership.
• Execute the PR strategy and amplification of global Suntory events that will take place in the UK, in particular London, that will have an international reach and audience.
• Lead the brand PR strategy in line with business objectives to develop brand awareness and engagement.
• Partner with marketing team on key brand innovations and consumer activations in the UK.
• Partner with brand teams to develop consumer and trade PR plans that drive brand growth and make our portfolio of brands the first to mind for consumers.
• Develop and maintain the annual PR activation and cultural calendar for the portfolio.
• Manage the relationship with PR agency partners, including driving the direction, scope development and ongoing performance evaluation.
• Day to day management of press office including coverage monitoring and reporting, managing press enquiries, coordinating all press releases.
• Drive the measurement and evaluation of all PR campaigns, integrating with the wider campaign and brand objectives and taking accountability for full analysis and learning agenda.
• Manage and control annual PR budget and brand investments in line with UK Marketing strategy.
• Work with the Global Brand Public Relations team in New York to execute strategies for the U.K. market.
• Develop news-worthy pitches, content and media angles that generate coverage in traditional, digital and social media platforms, including work with influencers and celebrity talent, as may be appropriate for a brand or campaign.
• Maintain strong, positive consumer and trade media relations on behalf of the brands and company, cultivating relationships with key journalists and influencers.
• Collaborate with digital and social media teams to ensure an integrated approach in driving brand visibility.
• Effectively manage public relations agencies on assigned brands throughout all phases, from creative development through program execution and evaluation.
• Write media releases, correspondence, speeches, and presentations on assigned brands and Company issues. Contribute to Company intranet, extranet and social channels with content in collaboration with Corporate Communications team.

Qualifications

• 5+ years experience in PR either in house or agency.
• Knowledge of the industry and previous experience in the industry would be desirable.
• Strong background of communications management in particular PR and influencer.
• Strong stakeholder management skills.
• Excellent presentation and communication skills.
• Strong experience with consumer-insight led planning and activation.
• Proven ability to clearly define objectives and evaluate and monitor PR campaigns.
• Self-reliance and interpersonal skills to interact at all levels of the business.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.