PR Manager

Avios Group (AGL) Limited; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking an ambitious external communications professional to join a newly formed Communications Team. This exciting role focuses on developing and executing PR strategies that elevate brand visibility and engage key stakeholders. You will have the opportunity to craft compelling narratives, manage media relations, and collaborate closely with various teams. If you're a strategic thinker with a passion for storytelling and a knack for building relationships, this is the perfect opportunity to make a significant impact in a fast-paced environment. Join a company committed to creating rewarding experiences for its customers and employees alike.

Qualifications

• Proven experience in external communications or public relations.
• Strong writing, editing, and storytelling skills.
• Ability to manage relationships with stakeholders.

Responsibilities

• Develop and implement proactive consumer PR campaigns.
• Collaborate with internal and external stakeholders.
• Represent the company in media interactions.

Skills

External Communications

Public Relations

Media Relations

Strategic Thinking

Storytelling

Digital Communication Tools

Education

Bachelor's Degree in Communications or related field

Tools

Design Thinking

Job description

We’re the people behind global loyalty currency, Avios, and home to three ambitious, growing businesses across Loyalty, Holidays and Retail. Each business has its own goals, strategy and team, but collectively we share a purpose tocreate the world’s most rewarding experiencesfor our customers through loyalty programmes, new products and holidays.Get the full IAG Loyalty lowdown, here.

We’re on a truly exciting journey of growth and transformation – we’re going places! It means we have a fantastic story to tell our people and the rest of the world. This is where you come in.

The opportunity

We are looking for an ambitious external communications professional to join our Communications Team, which was newly established in Autumn 2024. The Communications Team is a centre for excellence covering external communication, internal communication, employer brand, engagement, events and corporate comms across multiple businesses.

Consumer PR is a new focus for IAG Loyalty, which has traditionally concentrated on B2B communications, with corporate communications introduced at the end of last year. As Avios continues to grow as a global currency, we’re seeking a PR professional to elevate the Avios brand with customers and identify opportunities to raise IAG Loyalty’s profile as a valuable partner.

This role will be responsible for developing and executing PR strategies and campaigns to enhance our reputation, elevate our brand, and engage key stakeholders, while working closely with the corporate communications team.

Reporting to our Head of Communications and working closely with our Corporate Communications Partner, this individual will collaborate with internal and external stakeholders to build the right plan for each part of our growing business.

What you’ll get up to

You’ll be accountable for developing and implementing proactive consumer PR campaigns that align with our strategy. You’ll use the right proof points, channels, and tactics to reach target audiences and strengthen our reputation and brand positioning.

This is a chance to be creative—discovering new ways to tell our Group story as we transition from a B2B focus to a mix of B2B and B2C communication.

You’ll bring an Agile mindset to your work—embracing sprints and using tools like design thinking to keep the customer at the heart of what we do.

You’ll build and nurture strong relationships with partners, journalists, and influencers to secure positive media coverage. You'll pitch stories, craft press releases, and produce thought leadership pieces that boost our brand visibility.

In partnership with our Corporate Communications Partner, you’ll design 360-degree campaigns that reinforce our company narrative and support media relations and crisis comms when needed.

You’ll confidently represent the company in media interactions, including with high-profile journalists, complementing the work of our corporate comms team.

You’ll work closely with PR teams at British Airways, British Airways Holidays, and International Airlines Group, ensuring alignment with our Employer Brand and Marketing teams.

Drawing on your experience, you’ll help strengthen stakeholder relationships, build trust, and communicate effectively to address concerns and expectations.

You’ll be a pro at managing stakeholder relationships, including partners and colleagues—building trust, fostering collaboration, and tailoring communication to their needs.

What we need from you

We are looking for relevant experience in external communications or public relations

You will be a strategic thinker, a problem-solver with the ability to develop and execute communications plans that drive results

You will be excellent at writing and editing and have unique storytelling abilities, with keen attention to detail

You will have proven media relations experience, and a track record in multiple businesses of securing positive media coverage and managing media enquiries effectively

Experience in travel PR is a plus

A demonstrated ability to build and maintain relationships, with internal and external stakeholders at every level is a must

Proficiency in digital communication tools and platforms

The ability to manage multiple priorities across more than one business in a fast-paced and exciting environment spanning retail, loyalty and travel

You’ll bring passion for your specialism, energy and fearlessness to innovate and reimagine

Your verbal and written communication is strong, you use the right tone of voice to share your ideas and data and insights to back up your thinking.

You’ll relish playing your part within our talented People Team where you’ll contribute with your expertise

Equity, Diversity and Inclusion at IAG Loyalty

Our vision, 'to create the world's most rewarding experiences,' applies not only to our customers but for our colleagues too. It's about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives.

This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities.

Please let us know if we can make any reasonable adjustments to support your interview process with us.

About IAG Loyalty

We help 40 million members see the world through rewarding experiences.They could be jetting off on the trip of a lifetime, exploring local restaurants, or saving on their weekly shop.

And it’s all thanks to our team of 600 loyalty pioneers.

Our teams bring together a powerful combination of data, expertise and innovation to turn everyday spend into our global currency Avios.

And in return? A one-of-a-kind culture where a love of travel connects us all. A business that's going places, and careers that are, too.

If that sounds like the kind of place you'd like to be, find out more and join our Club!

Our Values

We're loyalty pioneers, creating the world's most rewarding experiences.

This is our vision, i t gives us direction in where we're heading and our values show us how we'll get there.

Our values outline how we show up when we're firing on all cylinders. From our Contact Centre to Madrid and Head Office colleagues, they outline the expectations we have for each other and what it means to work in our Club.