PR Manager

Baillie Gifford; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A global investment management firm based in London is seeking a skilled PR professional to develop and support its global PR strategy. The role involves managing media relations, working closely with PR agencies, and engaging actively with journalists across the UK and Europe. You will collaborate with various internal teams, ensuring cohesive communication strategies. The ideal candidate should have proven experience in public relations or journalism, strong communication skills, and the ability to build relationships swiftly.

Qualifications

• Experience in communications, public relations or journalism.
• Capable of working autonomously with initiative.
• Strong adaptability and prioritisation skills.

Responsibilities

• Help manage PR agencies and media programmes.
• Develop and maintain journalist relationships.
• Evaluate and monitor media activity.
• Host interviews as required.
• Develop PR ideas, angles and messaging for Baillie Gifford and its investment strategies.
• Monitor and share media coverage internally.
• Edit and coordinate Baillie Gifford content in target media.
• Run media training and support spokespeople for interviews.
• Work with internal teams to ensure an integrated approach (marketing, social media, internal comms).

Skills

Proven experience in a PR or journalist role

Excellent verbal and written communication abilities

Strategic and tactical thinking strengths

Strong interpersonal and relationship-building skills

Good organisational skills

Strategic thinking

Team collaboration

Attention to detail

Media relations

News sense

Personal development

Relationship building

Industry knowledge

Job description

Baillie Gifford is a global independent investment management firm with over £200 billion of assets under management. It is owned and run by 59 of its senior executives who operate as a partnership, a structure which has endured for over a century, providing stability for clients and motivation for employees.

Baillie Gifford’s business depends on providing clients with first‑class investment performance and client service. The PR team sits within the broader Clients Department as part of the Global Marketing function, supporting brand building, client marketing, reputation and business development.

This position is based on‑site in our London hub, where you will work with one PR colleague, the rest of the PR team is based at our HQ in Edinburgh.

Responsibilities

A new, exciting role has arisen – based in London - to help develop and support Baillie Gifford’s global PR strategy, working in a small team.

The role will initially be focused on UK and European PR activity and will involve travel to Edinburgh and Europe. Due to the highly collaborative nature of the role's responsibilities, the position is office‑based.

• Help manage PR agencies and our media programme in the UK and Europe.
• Co‑ordinate interviews, comments, responses and content, working with our external PR agencies and internal teams.
• Develop and maintain journalist relationships across UK national and trade media.
• Host interviews as and when required.
• Develop PR ideas, angles and messaging for Baillie Gifford and its investment strategies.
• Evaluate and monitor media activity and share media coverage internally.
• Edit and co‑ordinate the placement of Baillie Gifford content in target media.
• Run media training, prepare/edit briefing documents, and support our spokespeople for media interviews.
• Work closely with internal teams to ensure an integrated approach - including marketing, social media and internal comms.

Your Knowledge and Experience

• Proven experience of working in a PR or journalist role
• Ability to generate and execute ideas creatively and to solve problems
• Capable independent thinking and the confidence to work autonomously, using initiative
• A genuine passion for communications
• Excellent verbal and written communication abilities
• Strategic and tactical thinking strengths
• Team collaboration
• High levels of accuracy and attention to detail
• Media contacts and strong news sense
• Improvement mindset and drive for personal development
• Good organisational skills, ability to meet deadlines
• Strong interpersonal and relationship‑building skills
• Working knowledge of asset/wealth management industry (preferred)

The Type of Candidate that we're looking for

Candidates should have proven experience in communications, public relations or journalism. Although marketing experience could prove beneficial, a pure marketing background would not be sufficiently transferable for the needs of the role.

Candidates will have the ability to build rapport and relationships quickly and naturally, forged on trust and credibility. Strong strategic thinking and tactical skills are essential. The role will involve both proactive and reactive media relations, so strong adaptability and prioritisation skills are key.

Critical Skills (not limited to)

• Nurture relationships
• Openness & discernment
• Storytelling

Closing Date

April 2, 2026

At Baillie Gifford we are committed to fostering an inclusive and respectful culture in which each of our colleagues can thrive and develop. We believe that our clients are best served by a diverse workforce with the experiences, ideas and perspectives that this brings.

If you are currently working at Baillie Gifford as an employee or contractor please apply to this job from the firm's Workday internal career site.