PR Manager

Norton Motorcycles; Camden Town; On-site; GBP 50,000 - 70,000; Full time

Job summary

Norton Motorcycles seeks a PR Manager to lead public relations initiatives and enhance brand visibility. This role involves developing PR strategies, managing media relationships, and overseeing product launches within a dynamic team. Generous benefits include competitive salaries, 33 days of holiday, and private medical insurance.

Benefits

Generous holiday allowances (33 days including bank holidays)

Comprehensive pension scheme

Private medical insurance

Life insurance (4x salary)

Employee assistance program

Electric bike hire

On-site parking with charging points

Qualifications

• 5+ years in PR, communications, or media relations.
• Strong media network in lifestyle and automotive sectors.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement global and local PR strategies.
• Build relationships with journalists, editors, and influencers.
• Oversee press events and manage external PR agencies.

Skills

Communication

Relationship Management

Crisis Management

Job description

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history. Our new state-of-the-art facilities in Solihull, West Midlands are home to a passionate and expanding team dedicated to delivering exceptional riding experiences.

Under new ownership and part of the TVS Motor family, we're entering a new era of global success. We invite you to be part of this journey!

At Norton, we value respect, trust, and responsibility. We empower our employees to excel professionally and support personal growth through teaching and learning opportunities. Join us to grow alongside some of the most talented people in the industry.

The Role

As PR Manager, you will lead strategic public relations initiatives to enhance our brand, foster media relationships, and increase awareness of our motorcycles and rider community globally and locally. You will craft compelling narratives positioning Norton as a leader in innovation, performance, and lifestyle, building loyalty among media, fans, and customers.

You will collaborate with Brand, Product, Digital, Events, and Executive teams, manage external PR agencies, and ensure consistent brand messaging across all media channels. Your role will include managing product launches, motorcycle test rides, brand campaigns, and ambassador communications.

Key Responsibilities

• Develop and implement global and local PR strategies supporting brand and product initiatives
• Build and maintain relationships with journalists, editors, influencers, and media outlets across print, digital, and broadcast
• Coordinate media pitches for feature stories, interviews, and reviews
• Lead PR efforts for motorcycle launches, milestones, and campaigns
• Oversee press events, media briefings, and launches to maximize coverage
• Manage a global press calendar aligned with marketing and product plans
• Create press releases, media kits, Q&As, and briefing documents consistent with brand tone
• Collaborate with internal teams to ensure timely and impactful storytelling
• Lead crisis communication planning and press response strategies with Legal and Executive teams
• Manage external PR agencies and monitor performance against KPIs
• Track PR metrics, media impressions, and sentiment to inform strategies
• Manage PR budget and reporting processes

Person Specification

• 5+ years in PR, communications, or media relations, preferably within automotive, motorsport, or motorcycle sectors
• Strong media network in lifestyle, automotive, tech, or trade press
• Experience managing product and brand communications, including international media coverage
• Excellent written and verbal communication skills; ability to translate technical features into compelling stories
• Proven leadership in managing agency relationships and cross-functional teams

Rewards of working for Norton:

We take care of our Nortoneers with competitive salaries, generous holiday allowances (33 days including bank holidays), a comprehensive pension scheme, private medical insurance, life insurance (4x salary), and other perks like private medical and cashback programs, free fruit, employee assistance, electric bike hire, and on-site parking with charging points.

Join an entrepreneurial environment within a well-funded company with ambitious goals. Participate in our Ideas for Excellence scheme, engage with a diverse international team, and enjoy regular employee events and activities.

We are committed to continuous improvement of our employee benefits as we grow.

Note: We do not accept agency applications.