PR & Influencer Manager (FTC)

Zachary Daniels Recruitment; Manchester; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Bonus & Share Scheme

Company pension

Private medical cover

Life assurance

Onsite gym

Free fitness classes

Discount across site-wide

Learning development

On-site restaurant

Job summary

Zachary Daniels Recruitment is partnering with a well-established UK fashion retail group to recruit a PR & Influencer Manager for an FTC role in Manchester. You will lead PR, influencer marketing, brand partnerships and communications, shaping how the brand connects with consumers through culture, creators and campaigns.

The role requires strong leadership, a deep network across influencers and media, and a track record of delivering successful influencer strategies in consumer-facing

Qualifications

• Strong experience across PR, influencer marketing, communications or brand partnerships.
• Proven experience developing and delivering influencer strategies.
• Strong network across influencers, creators, talent agencies and media.
• Experience managing PR and influencer agencies and external partners.
• Commercially minded, with experience managing budgets and measuring campaign performance.

Responsibilities

• Own and develop the influencer marketing strategy across key categories.
• Develop and deliver integrated influencer campaigns across seasonal moments, product launches and key brand initiatives.
• Identify emerging creators, established talent and culturally relevant voices that align with the brand and target customer.
• Build long-term ambassador programmes and strategic creator partnerships.
• Lead talent selection across paid partnerships, ambassador programmes and earned influencer activity.
• Oversee campaign delivery, including briefing, contracting, gifting, content approvals and reporting.
• Work closely with Social, Brand, Trade and Creative teams to ensure influencer activity is integrated into wider campaigns.
• Manage influencer budgets, negotiate partnerships and ensure activity delivers against agreed KPIs and ROI.
• Define and oversee an effective PR strategy supporting wider brand and commercial priorities.
• Lead media relations, press office activity and campaign launches alongside internal and external PR partners.
• Build and maintain strong relationships with key fashion, beauty, lifestyle and retail media.
• Support the delivery of strategic brand partnerships and sponsorships from initial briefing through to activation and reporting.
• Manage stakeholder relationships, contracts, deliverables and campaign activity.
• Lead, coach and develop a high-performing PR and Influencer team.
• Manage PR and influencer budgets, ensuring investment delivers measurable value.

Skills

PR & influencer marketing

Brand partnerships

Stakeholder management

Budget management

Media relations

Influencer campaigns

Negotiation

Leadership

Job description

PR & Influencer Manager (FTC) - Fashion Brand

Manchester

Salary - £45k - £50k

• Bonus & Share Scheme + company pension
• Private Medical Cover & Life Assurance
• Onsite gym & free fitness classes
• Discount across site-wide
• Learning development
• On-site restaurant& much more!

Overview

We are partnered with a well-established and high-profile UK retail group who is undergoing an exciting period of transformation, with a renewed focus on brand, customer experience, digital innovation and growth.

The Role

An exciting opportunity has arisen for a PR & Influencer Manager to join a fast-paced, high-profile retail business undergoing an ambitious period of transformation and growth. This is a senior role sitting across PR, influencer marketing, brand partnerships and communications, with responsibility for shaping how the brand connects with consumers through culture, creators, media and compelling campaigns.

Key Responsibilities

• Own and develop the influencer marketing strategy across key categories, ensuring it supports wider brand and commercial objectives.
• Develop and deliver integrated influencer campaigns across seasonal moments, product launches and key brand initiatives.
• Identify emerging creators, established talent and culturally relevant voices that align with the brand and target customer.
• Build long-term ambassador programmes and strategic creator partnerships.
• Lead talent selection across paid partnerships, ambassador programmes and earned influencer activity.
• Oversee campaign delivery, including briefing, contracting, gifting, content approvals and reporting.
• Work closely with Social, Brand, Trade and Creative teams to ensure influencer activity is integrated into wider campaigns.
• Manage influencer budgets, negotiate partnerships and ensure activity delivers against agreed KPIs and ROI.
• Define and oversee an effective PR strategy supporting wider brand and commercial priorities.
• Lead media relations, press office activity and campaign launches alongside internal and external PR partners.
• Build and maintain strong relationships with key fashion, beauty, lifestyle and retail media.
• Support the delivery of strategic brand partnerships and sponsorships from initial briefing through to activation and reporting.
• Manage stakeholder relationships, contracts, deliverables and campaign activity.
• Lead, coach and develop a high-performing PR and Influencer team.
• Manage PR and influencer budgets, ensuring investment delivers measurable value.

About You

• Strong experience across PR, influencer marketing, communications or brand partnerships, ideally within fashion, beauty, retail or another consumer-facing environment.
• Proven experience developing and delivering successful influencer strategies.
• A strong network across influencers, creators, talent agencies and media.
• Experience managing PR and influencer agencies and external partners.
• Commercially minded, with experience managing budgets and measuring campaign performance.
• Strong negotiation, stakeholder management and relationship-building skills.
• Excellent understanding of social platforms, creator trends and influencer measurement.
• Previous experience leading, coaching or developing a team.
• Highly organised, commercially aware and comfortable managing multiple priorities in a fast-paced environment.
• Creative, culturally connected and passionate about fashion, beauty, social media and digital culture.

Why Apply

• Join a high-profile, established retail business at an exciting point of transformation and growth.
• Have the opportunity to shape PR, influencer and brand partnership strategy with genuine visibility across the business.
• Work closely with senior stakeholders, agencies, creators and high-profile talent.
• Take ownership of campaigns designed to drive both brand awareness and commercial results.
• Join a fast-paced, collaborative environment where creativity and new ideas are encouraged.