PR & Influencer Manager Europe (French Speaker)

DeMellier Ltd; City Of London; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

A fast-growing designer fashion brand in London is seeking an experienced professional to lead their influencer marketing strategy across Europe. The role involves managing influencer relationships, executing press strategies, and supporting brand activations. The ideal candidate has over 5 years of experience in PR and influencer marketing within the luxury fashion sector and is fluent in French.

Benefits

Hybrid-working

Annual Leave package increasing with tenure

Enhanced maternity policy

Volunteer time for charity

50% employee discount on stock

Qualifications

• 5+ years' experience in PR and influencer marketing, ideally within the luxury or premium fashion space.
• Strong relationships with press and influencers in Europe.
• Proven success in building high-impact influencer programmes.

Responsibilities

• Own influencer strategy across Europe, prioritizing relationships that drive brand impact.
• Manage influencer gifting programme and outreach.
• Lead planning and execution of press days and events.

Skills

PR and influencer marketing experience

Fluent in French

Relationship management

Analytical skills

Excellent communication skills

Tools

Tribe

Cision

Airtable

Job description

Responsibilities

• Own DeMellier's influencer strategy across Europe, prioritising authentic, long-term relationships that drive both brand equity and measurable impact.
• Manage the influencer gifting programme, directing a team of PR Assistants and Coordinators to ensure timely, high-quality outreach aligned with monthly targets and product priorities.
• Use Tribe to identify and evaluate creators and tastemakers based on brand fit, engagement, content quality and potential business impact.
• Monitor and report on influencer performance using key metrics such as reach, EMV, potency, and engagement, with a focus on drawing clear links between activity and business outcomes.
• Coordinate closely with the Merchandising team to align product send-outs with launches, priorities and stock availability.
• Lead relationship-building trips or appointments in key markets to nurture top-tier influencers and press contacts.

Press Relations

• Develop and execute a proactive, seasonal press strategy to drive earned media coverage across fashion, lifestyle and business titles, with a focus on Europe.
• Build and maintain strong direct relationships with editors, journalists, stylists and VIP dressers to ensure consistent, high-quality coverage.
• Use Cision to manage and expand media relationships, track coverage, and identify key press contacts.
• Create and maintain a forward-looking press calendar with seasonal angles, product news and brand storytelling opportunities.
• Partner with the Content Editor to brief and distribute press releases, product information and media assets.

Events & Brand Activations

• Lead the planning and execution of press days, influencer appointments and gifting suites, ensuring they are strategically designed to support launches and storytelling moments.
• Manage all event elements from guest list strategy and location selection to presentation and post-event reporting.
• Support wider brand moments and campaign activations when there is a PR or influencer component, collaborating with the broader Marketing and Creative teams.

Affiliate & Wholesale Support

• Collaborate with the performance marketing team to ensure influencer outreach supports affiliate goals and identifies creators with high conversion potential for future gifting.
• Support the Wholesale team with press and influencer outreach around store launches, retail moments or territory-specific marketing activities.
• Provide toolkits, messaging and brand support to wholesale partners when relevant.

Budget & Tools

• Manage the PR and influencer budget, overseeing spend, issuing POs and ensuring all activity is cost-effective and well-documented.
• Maintain accurate and up-to-date records in Airtable, ensuring visibility across teams and stakeholders.
• Produce regular reporting across influencer and press performance using Tribe, Cision and internal analytics tools, feeding insights back into strategy.

Qualifications

• 5+ years' experience in PR and influencer marketing, ideally within the luxury or premium fashion space.
• Fluent in French, both spoken and written (additional knowledge of Italian or Spanish is a plus).
• Strong press and influencer relationships in Europe, with a pulse on emerging talent and media trends.
• Proven success in building high-impact, non-paid influencer programmes and generating earned media coverage.
• Proficient in Tribe, Cision, and ideally Airtable.
• Skilled at managing and mentoring junior team members.
• Analytical and organised, with the ability to balance creativity and performance.
• Excellent written and verbal communication skills.
• Passionate about luxury fashion and DeMellier's brand purpose.

Company overview & Benefits

DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been awarded twice by the British Luxury Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. Its handbags have become a favourite among women all over the world, including celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones among others.

• Hybrid-working
• Annual Leave package increasing the longer you stay with us
• Enhanced company maternity policy
• Time given yearly to volunteer for a charity of your choice
• Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales