PR & Influencer Manager

Orveon; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid first model

Work from anywhere

Complimentary products

Professional development

Community engagement

Job summary

Orveon is seeking a strategic PR & Influencer Manager in the UK to shape media and influencer strategies across bareMinerals, BUXOM, and Laura Mercier. You will lead relationships with journalists, media outlets, and key influencers, crafting press materials, and guiding brand storytelling with a social-first approach.

You will collaborate with internal teams to align campaigns, manage budgets, and monitor performance, delivering reports and insights to senior leadership.

Qualifications

• 5+ years of experience in PR, communications, or influencer marketing (preferably in beauty, fashion, or lifestyle industries)
• Proven track record of securing media coverage in notable publications
• Demonstrated experience building and managing influencer partnerships across multiple platforms
• Strong understanding of social media landscape, trends, and algorithm changes
• Excellent written and verbal communication skills
• Exceptional relationship-building and networking abilities
• Project management skills with ability to manage multiple campaigns simultaneously
• Experience with PR software and analytics tools (Cision, Muck Rack, Sprout Social, etc.)
• Bachelor's degree in Communications, Marketing, PR, or related field (or equivalent experience)

Responsibilities

• Develop and execute comprehensive PR & Influencer strategies aligned with overall brand objectives in collaboration with PR agency
• Manage relationships with journalists, editors, and media outlets to secure coverage in top-tier beauty, lifestyle, and mainstream publications
• Create and distribute press releases, media kits, and communications materials with global guidance
• Pitch brand stories and product launches to relevant media channels in collaboration with PR agency
• Monitor media coverage and maintain detailed coverage reports and media analytics
• Lead a social first marketing strategy within the PR & Influencer division
• Identify, evaluate, and establish partnerships with micro, mid-tier, and macro influencers across relevant platforms
• Negotiate collaboration terms, manage contracts, and oversee deliverables
• Develop influencer briefing strategies and provide creative direction while maintaining brand authenticity
• Ensure influencer invoices are paid on time & within budget
• Build and nurture long-term relationships with key influencers and brand ambassadors
• Track campaign performance, engagement metrics, and ROI for all influencer partnerships
• Conceptualize and execute integrated PR and influencer campaigns for product launches, seasonal promotions, and brand initiatives
• Collaborate with internal teams to ensure seamless campaign alignment
• Manage campaign timelines, budgets, and deliverables
• Develop and maintain crisis communication protocols, where required
• Respond promptly to media inquiries and manage brand reputation challenges
• Act as a key liaison during sensitive situations
• Monitor and report on PR and influencer campaign performance using KPIs
• Present to the UK team a quarterly overview of upcoming campaigns & KPI's
• Prepare monthly reports for wider UK team with insights and recommendations
• Report with timely updates, using data to optimize future campaigns and influencer selections
• Ensure collaborative & clear communication with internal stakeholders and external partners
• Collaborate with Global functions to ensure consistency in brand activities
• Foster collaborative partnerships with external stakeholders including retail partners, distributors, and brand collaborators to maximize reach and impact

Skills

Strategic thinking

Influencer management

Agency management

Social media strategy

Communication skills

Relationship building

Project management

Education

Bachelor's degree in Communications/Marketing/PR

Tools

Cision

Muck Rack

Sprout Social

Job description

About Us

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently - pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands: bareMinerals, BUXOM, and Laura Mercier. With offices in New York, London, and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the way the world thinks about beauty.

Our culture is built on our IMPACT values - Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. These aren't just words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive.

About the Role

We are seeking a strategic PR & Influencer Manager to join our team. In this pivotal role, you'll shape our public relations & influencer strategy and build meaningful relationships with our PR agency, key influencers, media outlets, and industry stakeholders. You'll be responsible for elevating our brand presence, driving awareness campaigns, having a social first lens on our campaigns, and creating authentic campaigns that resonate with our target audience.

Public Relations & Media Management

• Develop and execute in collaboration with PR agency comprehensive PR & Influencer strategies aligned with overall brand objectives.
• In collaboration with PR agency, manage relationships with journalists, editors, and media outlets to secure coverage in top-tier beauty, lifestyle, and mainstream publications
• With global guidance, create and distribute compelling press releases, media kits, and communications materials
• In collaboration with PR agency pitch brand stories and product launches to relevant media channels
• In collaboration with PR agency Monitor media coverage and maintain detailed coverage reports and media analytics
• Ensure a tailored, consistent award win strategy across all brands.

Influencer Relations & Partnerships

• Lead a social first marketing strategy within the PR & Influencer division, ensuring that our brands remain at the forefront of social conversation while staying true to brand heritage.
• Identify, evaluate, and establish partnerships with micro, mid-tier, and macro influencers across relevant platforms (Instagram, TikTok, YouTube, etc.)
• Negotiate collaboration terms, manage contracts, and oversee deliverables
• Develop influencer briefing strategies and provide creative direction while maintaining brand authenticity
• Ensure influencer invoices are paid on time & within budget
• Build and nurture long-term relationships with key influencers and brand ambassadors
• Track campaign performance, engagement metrics, and ROI for all influencer partnerships

Campaign Strategy & Execution

• Conceptualize and execute integrated PR and influencer campaigns for product launches, seasonal promotions, and brand initiatives
• Collaborate with internal teams (marketing, commercial & finance teams ) to ensure seamless campaign alignment
• Manage campaign timelines, budgets, and deliverables

Crisis Management

• Develop and maintain crisis communication protocols, where required
• Respond promptly to media inquiries and manage brand reputation challenges
• Act as a key liaison during sensitive situations

Analytics & Reporting- in collaboration with PR agency, monitor and report on PR and influencer campaign performance using relevant KPIs

• Present to the UK team a quarterly overview of upcoming campaigns & associated KPI's
• Prepare monthly reports for wider UK team with insights and recommendations
• Report within a timely manner, using data to optimize future campaigns and influencer selections

Key Stakeholders

• Ensure collaborative & clear communication with internal stakeholders, ensuring to understand how the PR & Influencer strategy plays a key part within the wider business/
• Collaborate with Global functions to ensure consistency (where relevant) in brand activities.
• Foster collaborative partnerships with external stakeholders including retail partners, distributors, and brand collaborators to maximize reach and impact.
• provide strategic campaign briefings and updates in collaboration with wider team, to senior leadership on campaign performance, media landscape trends, and emerging opportunities.

Qualifications

• 5+ years of experience in PR, communications, or influencer marketing (preferably in beauty, fashion, or lifestyle industries)
• Proven track record of securing media coverage in notable publications
• Demonstrated experience building and managing influencer partnerships across multiple platforms
• Strong understanding of social media landscape, trends, and algorithm changes
• Excellent written and verbal communication skills
• Exceptional relationship-building and networking abilities
• Project management skills with ability to manage multiple campaigns simultaneously
• Experience with PR software and analytics tools (Cision, Muck Rack, Sprout Social, etc.)
• Bachelor's degree in Communications, Marketing, PR, or related field (or equivalent experience)

Key Competencies & Skills

• Strategic thinking and creativity
• Experience in managing an agency
• Influencer relationship management
• Strong organizational and time management abilities
• Data analysis and metrics interpretation
• Cultural awareness and sensitivity
• Proficiency with Microsoft Office, Google Workspace, and design tools (Canva proficiency is a plus)
• Ability to work collaboratively across departments
• Adaptability in a fast-paced, evolving industry

What Orveon Offers You

You are a creator of Orveon's success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and fostering growth. We're a human sized company so your work will have a big impact on the organization. We invest in the well-being of our Orveoners - both personally and professionally and provide tailored benefits to support all of you, such as:

• "Hybrid First" Model - 3 days per week in office, balancing virtual and face-to-face interactions.
• "Work From Anywhere" - Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products - Free and discounted products on new releases and fan-favorites.
• Professional Development - Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement - Volunteer opportunities in the communities in which we live and work.

Equal Opportunities and Accommodations

Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a collective, unifies our shared commitment to "changing beauty for the better". Therefore, all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a more robust and creative work environment.