PR & Influencer Assistant

MODE SEARCH Ltd.; England; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A luxury fashion brand in London is seeking a PR & Influencer Assistant to support marketing initiatives. Responsibilities include managing influencer relationships, handling sample logistics, and reporting performance metrics. Ideal candidates should have a degree in Marketing or Communications, fluency in Italian and English, and previous experience in luxury PR. The role offers hybrid working arrangements and various benefits.

Benefits

Hybrid working (2 days in office)

Increasing annual leave entitlement based on tenure

Enhanced maternity policy

Dedicated volunteering hours each year

Employee discounts

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Fluency in Italian & English (additional European languages a plus).
• Previous experience in luxury PR, influencer marketing, or fashion communications.
• Strong knowledge of the luxury fashion market.
• Excellent written and verbal communication skills.

Responsibilities

• Research and identify influencers within the luxury fashion space.
• Build and maintain influencer relationships.
• Track industry trends and competitor activity.
• Oversee daily influencer gifting orders.
• Deliver weekly and monthly PR & influencer performance reports.

Skills

Fluency in Italian

Fluency in English

Strong communication skills

Organisational skills

Creative mindset

Education

Bachelor’s degree in Marketing or Communications

Tools

Social media platforms

Influencer marketing tools

Job description

Mode is proud to be partnering with a fast-growing, award-winning luxury fashion brand based in London is seeking a dynamic PR & Influencer Assistant to join its Marketing team. Recognised by leading industry bodies for its commitment to innovation, craftsmanship, and quality, the brand has built a global following, with its products worn by high-profile figures worldwide.

This is an exciting opportunity to support PR, influencer, and marketing initiatives within a fast-paced luxury environment. The PR & Influencer Assistant will play a key role in sample logistics, influencer gifting, press coordination, and performance reporting.

The Role

• Research and identify influencers within the luxury fashion space.
• Build and maintain influencer relationships, from outreach to campaign execution and performance analysis.
• Track industry trends and competitor activity to identify new opportunities.
• Oversee daily influencer gifting orders and resolve logistics issues with internal teams.
• Analyse campaign effectiveness and report on ROI and engagement metrics.
• Act as the primary contact for all sample requests, including PR agencies and VIP partners.
• Maintain accurate sample tracking systems and ensure timely returns.
• Coordinate labelling, packing, and shipping of samples for internal and external teams.
• Support sample sales by organising stock, managing SKUs, and processing unsold returns.
• Ensure all samples are correctly recorded, barcoded, and displayed.
• Contribute to the execution of PR strategies to drive brand awareness.
• Identify press placement opportunities across global publications.
• Coordinate sample movements for VIP and editorial requests.
• Collaborate with internal teams to align messaging with product launches and campaigns.
• Assist in organising events and brand activations.
• Maintain accurate content tagging within internal systems to support business reporting.
• Track co-gifting initiatives with retail partners and compile results for presentations.
• Deliver weekly and monthly PR & influencer performance reports.
• Share daily updates on influencer gifting KPIs.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Fluency in Italian & English (additional European languages a plus).
• Previous experience in luxury PR, influencer marketing, or fashion communications.
• Strong knowledge of the luxury fashion market and Italian market landscape.
• Excellent written and verbal communication with strong attention to detail.
• Highly organised with the ability to manage multiple projects simultaneously.
• Creative mindset with a flair for storytelling and brand positioning.
• Proficient in social media platforms and influencer marketing tools.
• Collaborative, proactive, and comfortable working in a fast-paced environment.

Benefits

• Hybrid working (2 days in office)
• Increasing annual leave entitlement based on tenure
• Enhanced maternity policy
• Dedicated volunteering hours each year
• Employee discounts

To apply

To apply, please send your CV to [e-mail] or click the apply button.