PR, Events and Insights Manager

Moorepay Limited; Peterborough, Chertsey; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a PR, Events, and Insights Manager to lead their public relations efforts. This pivotal role involves crafting compelling narratives, managing media relationships, and executing strategic PR campaigns to enhance brand visibility. The successful candidate will collaborate closely with marketing and product teams, monitor industry trends, and lead events to maximize PR opportunities. Join a forward-thinking company that values innovation and collaboration, and be part of a dynamic team that is dedicated to shaping the company's public image and driving business growth.

Benefits

25 days annual leave

Private medical insurance

Life assurance 4x salary

Enhanced pension scheme

Flexible benefits across financial & personal wellbeing

Qualifications

• 5+ years of PR agency management with proven success in media coverage.
• Strong project management skills to handle multiple PR and event projects.

Responsibilities

• Develop and implement PR strategies to enhance brand visibility.
• Build relationships with journalists and manage media inquiries.

Skills

Strong Communication

Relationship Building

Strategic Thinking

Project Management

Analytical Skills

Adaptability

Problem-Solving

Job description

About the role

About the Role

The PR, Events, and Insights Manager sits within the Brand and Product Marketing team, that forms one of the four pillars of marketing (Brand, Product Marketing, Demand generation and Marketing operations). It is part of the Zellis BU marketing team and will be based between our Peterborough and Watford offices on a hybrid basis.

This is a crucial role in shaping the company's public image day-to-day and at key events, driving awareness and business within our target markets. This role will be responsible for developing and executing strategic PR and communication campaigns, managing media relationships, and leading events activity. It must ensure consistent messaging across all communication channels. Additionally, the role requires monitoring industry trends, conducting competitive analysis, and building relationships with key industry analysts to enhance the company's position in the market.

The role will translate complex technical concepts into compelling narratives, foster strong relationships with media and analysts, and support the broader marketing team with data-driven insights to elevate the company’s brand and reputation.

The role will manage the PR agency, be responsible for crisis communication and manage our analyst relationships.

Role Accountabilities and Responsibilities

In this role your key responsibilities will be:

1. PR Strategy & Execution: Develop and implement PR strategies to boost brand visibility, manage media relations, and drive coverage for the company, its products, and leadership.
2. Media Relations: Build and maintain relationships with key journalists, publications, and influencers to secure positive press coverage and manage media inquiries.
3. Analyst Relations: Cultivate relationships with industry analysts, ensuring the company’s representation in reports and rankings, and coordinating briefings.
4. Content & Messaging: Create clear, compelling narratives and press materials that align with the company’s value proposition and messaging.
5. Market & Competitive Analysis: Monitor industry trends and competitor activities, providing strategic insights to inform PR and marketing efforts.
6. Lead Events: Lead the team at key industry events where we may be simultaneously launching new product features or campaigns thereby maximizing PR opportunities to enhance brand exposure and thought leadership.
7. Cross-functional Collaboration: Work closely with marketing, product marketing, and executive teams to ensure alignment of PR strategies with company objectives.
8. Crisis Communication: Lead crisis communications efforts to safeguard the company’s reputation during challenging situations.
9. Reporting & Analytics: Measure and report on the effectiveness of PR and analyst programs to assess impact on brand perception.

These responsibilities drive the company’s PR efforts, enhancing visibility and reputation.

Skills & experience

Essential Skills and Behaviours:

1. Strong Communication: Excellent verbal and written communication skills, with the ability to craft compelling narratives and manage media relations. Ability to show 5+ years of PR agency management that has resulted in coverage in key publications.
2. Relationship Building: Proven ability to build and maintain relationships with journalists, analysts, and key stakeholders. Show how the relationships have positively impacted the PR strategy.
3. Strategic Thinking: Ability to develop and execute PR strategies aligned with business objectives, while staying ahead of industry trends.
4. Project Management: Skilled in managing multiple projects (PR and events), meeting deadlines, and coordinating across teams.
5. Analytical Skills: Strong ability to analyse media coverage, market trends, and competitive activity to inform decisions. Show how the coverage trends have been impacted by the PR plan.
6. Adaptability: Ability to pivot quickly in response to changing market conditions and PR challenges.
7. Problem-Solving: Proactive in identifying issues and finding effective solutions, especially in crisis communication.

Benefits & culture

At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers, and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.

Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:

1. Unstoppable together.
2. Always learning.
3. Make it count.
4. Think scale.

Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.

We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:

1. A competitive base salary.
2. 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
3. Private medical insurance.
4. Life assurance 4x salary.
5. Enhanced pension scheme with company contributions up to 8.5%.
6. A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.