PR Apprenticeship

Team Lewis; Greater London; Hybrid; GBP 18,000 - 24,000; Full time

Job summary

TEAM LEWIS in London seeks a PR Apprentice/Campaign Coordinator for a one-month apprenticeship contract. You will support the Account Servicing team with media-focused activities and admin tasks, coordinating client communications and press opportunities.

The role offers exposure to media relations, content creation, and digital/social media activities, while developing essential skills in writing, research and project coordination within a dynamic agency environment.

Qualifications

• Proven written ability in English and other languages.
• Creative thinker with strong written communication.
• Confident presentation skills and the ability to articulate ideas clearly.
• Keen interest in current affairs, media landscape and news agenda.
• Calm under pressure and able to meet tight deadlines.

Responsibilities

• Assist with client accounts and projects, helping establish TEAM LEWIS as a long-term partner.
• Coordinate client communications, meetings, and reviews within deadlines and SLAs.
• Support new business research and coordination activities.
• Coordinate media tours, events and press reviews.
• Draft biographies, briefing documents, media alerts, Q&As, and boilerplates.
• Create press materials for traditional and digital media.
• Develop media relations and monitor news opportunities.
• Develop and share knowledge on finding strong news angles.
• Expand networks via social media to support client results.
• Track media activity and report progress to senior staff.
• Support HR/talent promotion and internal communications.
• Contribute to continuous improvement of systems and policies.

Skills

Written English

Creative thinking

Presentation skills

News awareness

Calm under pressure

Job description

Job title: PR Apprentice/Campaign Coordinator

Based London HQ

TEAM LEWIS is an integrated communications agency, headquartered in London, with 27 offices globally and ranked among the top 40 communications agencies worldwide. Our success is driven by our talented teams delivering award-winning work for an exciting portfolio of clients. We have won a wide array of prestigious industry awards, including Cannes Lions, Holmes Report, ICCO, PRCA, and European Excellence Awards.

At the heart of the business is the TEAM LEWIS Foundation, a non-profit charitable entity, funded by TEAM LEWIS, that helps charitable organisations achieve their goals. Since January 2021, the TLF has now supported over 2,600 causes all over the globe. You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact2021/.

Purpose of the role

This apprenticeship opportunity will be a one month contract with us. It is a media focused role that also provides administrative support to the wider Account Servicing team. The role requires the ability to handle a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity. The Account Coordinator will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.

Responsibilities

Client Management

• Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
• Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements
• Supports the new business process by providing research and coordination
• Assists with the coordination of press tours, events and review programmes

Media Relations

• Understands and avidly follows the news agenda, positioning clients and products within context
• Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
• Develops media and blogger relationships for self and on behalf of the team
• Monitors relevant news sources and alerts the team to relevant breaking news opportunities
• Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members
• Organises and coordinates media interviews and press briefings

Content

• Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates
• Creates press materials and compelling content for both traditional and digital media
• Creates valuable and insightful briefing sheets to assist clients with their press communications
• Develops and shares knowledge around how to find a good news angle or hook
• Focuses on improving writing ability, adapting and refining style to suit the needs of the client

Digital / Social media

• Uses social media platforms to expand own network, develop media relationships and positively impact client results
• Provides social media insight as well as execution and management of related digital activity
• Developing organic social media content calendars, supporting with paid media boosting and website uploads

Team working and development

• Ensures personal and deliverable client objectives are met on an on-going basis
• Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties
• Escalates general new business requests to appropriate team members
• Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
• Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

• Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics
• Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
• Communicates account performance internally at account reviews
• Provides reports to the Account Director or senior management team on request

General

• Supports the Account Servicing team on ad hoc initiatives and projects
• Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
• Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
• Contributes and supports the continuous improvement of systems, practices and policies
• Supports the Office Coordinator with front desk duties when required, including opening the office

About you

• You can be a school/college leaver, career switcher or a university graduate - open to all!
• Proven written ability in English and local languages
• Creative thinking
• Confident presentation skills
• Keen interest in the media: print and broadcast
• Calmness under pressure and ability to achieve tight deadlines
• Clear interest in current affairs and news agenda

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.