PR and Marketing Specialist

Adecco; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company seeks marketing strategy support to enhance the brand's image and awareness. The candidate will assist with media strategy, budget management, and agency supervision, contributing to innovative marketing approaches. Ideal for individuals with strong initiative and knowledge of the local media landscape.

Qualifications

• Sense of initiative, collaboration, and communication skills.
• In-depth knowledge of the local media and press landscape.

Responsibilities

• Support the implementation of the global marketing strategy.
• Assist in negotiation and selection with agencies and media owners.
• Develop relationships and identify key placement opportunities.
• Supervise agencies involved in marketing activities.
• Ensure proper budget management and reporting.

Skills

Initiative

Collaboration

Communication

Knowledge of local media

Job description

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Marketing Strategy Support

Support the implementation of the global Marketing strategy, guidelines, and tools for the brand within the entity by proactively proposing options. Actively support the development of new and creative ways to enhance the brand's image and awareness in the territory. Ensure the best possible brand presentation in the market with excellence in execution.

Responsibilities

1. Media Strategy and Budget

• Support the development and implementation of the Media and PR Strategy, plan, and track the budget within the entity.
• Assist in negotiations of insertions, visual selection, and creative approvals based on product launches and sales pushes with agencies and media owners.
• Support Coop activities: review media plans, deliver strategy, assess rates, and select publication and placement opportunities.
• Actively develop meaningful relationships and identify key placement opportunities.

Brand Awareness

• Support the development of innovative ways to raise the brand's image and awareness in the territory.
• Contribute to building relationships with key partners, strategic organizations, and opinion leaders in the territory.
• Coordinate with the Global PR team to manage the local press and achieve market goals.

Agency Supervision

• Supervise agencies involved in marketing activities.

Coordination with HQ

• Liaise with HQ to ensure compliance with the marketing plan deployment.

Budget Management

• Ensure proper budget management and reporting.

Additional Skills

• Sense of initiative, collaboration, and communication skills.
• In-depth knowledge of the local media and press landscape.

Note: Adecco acts as an employment agency for permanent recruitment and as an employment business for supplying temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.