PR and Influencer Manager

Wendy B Ltd; Kingston upon Thames; On-site; GBP 50,000 - 55,000; Full time

Job summary

A leading company in the luxury beauty sector seeks a dynamic Influencer Marketing Specialist to enhance brand visibility through innovative social media strategies and influencer partnerships. Candidates should possess a rich background in beauty marketing, alongside substantial industry connections and campaign success.

Qualifications

• At least 5 years’ experience in a similar role.
• Strong connections with influencers and talent agents.
• Proficiency in analyzing performance metrics.

Responsibilities

• Plan and implement social and influencer strategies.
• Manage budget for media and influencer campaigns.
• Build and maintain influencer networks.

Skills

Creativity

Networking

Analytical Skills

Social Media Strategy

Tools

Word

Excel

PowerPoint

Photoshop

Tribe Dynamics

Tagger

Creator IQ

Job description

PR and Influencer Manager – Luxury Beauty

Full time role, Head office nr Kingston upon Thames

Salary circa £50 - £55K plus discretionary bonus, product allowance

Are you passionate about the world of luxury beauty and have a flair for creating captivating social media strategies? Do you have experience of managing influencer relationships?

We are seeking a dynamic and creative Influencer Marketing Specialist to join our prestigious luxury beauty client. You will be responsible for crafting innovative social media campaigns and converting these into practical plans and effective strategy, building and nurturing relationships with top-tier influencers, and driving brand awareness across multiple platforms.

Responsibilities include:

• Plan and implement the social and influencer strategy.
• Generate consistent brand news and high-impact brand mentions across digital platforms for maximum exposure on a portfolio of brands.
• Manage the budget for specific media and Influencer campaigns and events.
• Build and maintain a strong social, VIP and influencer network.
• Nurture existing media/ influencer relationships and source new talent.
• Produce in-depth quantitative and qualitative written reports using performance metrics.
• Generate creative ideas and put together impactful presentations for company conferences, as well as delivering the presentations to the wider team.

Candidate specification:

• At least 5 years’ experience working in a similar role, ideally in luxury beauty / cosmetics / fragrance / skincare
• Strong connections with influencers and talent agents
• Previous success in converting plans into real results
• Experience in collating and analysing information to determine success and insights
• Strong understanding of social platforms (YouTube, Facebook, Instagram, TikTok, SnapChat etc.) and current trends
• Strong ability to network and foster relationships at all levels, as well as work collaboratively across functions
• Proficiency in Word, Excel, PowerPoint, Photoshop
• Experience of working with analytical tools e.g. Tribe Dynamics, Tagger and Creator IQ

If you have a keen eye for trends, a deep understanding of the beauty industry, and the ability to elevate brand prestige through powerful storytelling, we would love to hear from you.