PR Account Executive - Technology

Wpp Group; Greater London; Hybrid; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Hybrid work model

Mentorship programs

Professional development opportunities

Inclusive culture

Job summary

Burson, part of WPP, seeks an Account Executive to work with leading global technology brands. You will manage media relations, craft compelling pitches, and coordinate coverage across business, trade and national media.

You will develop press materials, handle client relationships, and help plan product launches and events while contributing ideas in internal brainstorms. The role offers a hybrid working model with opportunities for mentorship, professional development and collaboration across

Qualifications

• Experience in technology or telecoms sectors is a must.
• Strong media relations and storytelling skills.
• Ability to craft pitches for business, trade and national media.
• Global outlook with ability to work across UK and international markets.

Responsibilities

• Support day-to-day media liaison and develop solid media relationships.
• Develop press materials, from press releases and blogs to Q&As and briefing documents.
• Handle junior client relationships and maintain day-to-day contact.
• Oversee creation of coverage and activity reports for clients.
• Coordinate press briefings, product launches and events for clients.
• Attend brainstorms and contribute ideas in response to client briefs.
• Monitor industry news to stay ahead of trends and competitive landscape.

Skills

Media relations

Press materials

Storytelling

Pitching media

Global experience

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

This role offers the opportunity to develop under the guidance of some of the best in the industry and gain first-hand experience working on high-profile international brands. The experience of the 20+ team enables us to deliver integrated communications, from corporate, B2B and consumer communications, to digital & social, influencers, analyst relations, content marketing and public affairs. We understand technology ecosystems, consumer and business audiences, and the power of the influencer.

Having a passion for technology is essential for this role as you will be working with several of the world's leading technology brands. We believe that technology has the power to enhance human experience and performance as we enter a new era of intelligence. Whether it's the latest enterprise software or the hottest consumer device, as we progress into a new era defined by the advancements in AI, it's crucial we continue to tell human-first stories.

The team is looking to recruit an Account Executive to work with some of its leading global technology brands (opportunities to work for B2B and consumer). The role involves working on media relations, network coordination and account management to reach primarily B2B audiences.

What you'll do:

• Supporting on day-to-day media liaison, developing solid media relationships and managing media requests and product reviews
• Developing press materials, from press releases and blogs to Q&As and briefing documents, with a high level of attention to detail
• Handling junior client relationships, developing a strong rapport with your day-to-day contact
• Overseeing the creation of coverage and activity reports for clients
• Managing press briefings, product launches, conferences and similar events for clients
• Attending and contributing ideas in internal brainstorms, contributing to generating creative ideas in response to client briefs
• Monitoring and keeping abreast of relevant industry news to build an understanding of industry trends, competitive landscape and how they impact clients

Experience that contributes to success:

• A positive and proactive attitude to seeking out opportunities to add value to clients and teams
• A fan of technology that enhances human progress, with an understanding of the consumer technology market, who is excited by its future within society and business
• Experience in the technology and/or telecoms sectors - ideally both, but technology experience is a must
• A media hound and storyteller who loves to craft compelling pitches and knows how to sell them to business, trade and national media
• A global outlook, with the ability to transfer skills across both UK and global client work
• Organisational skills and the ability to tightly manage relationships with international Burson offices
• Attention to detail and an appreciation of time management

You belong at Burson:

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.