PR Account Executive

Digital Waffle; London; Hybrid; GBP 25,000 - 31,000; Full time

Job summary

A dynamic agency seeks a motivated PR Account Executive to manage accounts in the retail sector. The role involves drafting press materials, maintaining media lists, and monitoring coverage. Ideal for candidates with 1-2 years of PR experience and a strong interest in retail trends. This position offers a salary of up to £31K and hybrid work in London.

Qualifications

• 1-2 years of PR experience, ideally in a retail or consumer brand environment.
• Proactive attitude and media-savvy.
• Strong writing and communication skills.

Responsibilities

• Manage client accounts in the retail sector.
• Draft press materials and client communications.
• Build media lists and maintain journalist relationships.
• Monitor media coverage and compile reports.

Skills

PR experience

Strong writing skills

Communication skills

Organisational skills

Team player mentality

Job description

Digital Waffle are partnered with a dynamic agency specialising in the retail industry that are looking for a motivated and detail-oriented PR Account Executive. This role is ideal for someone with a passion for media relations, storytelling, and delivering results that drive brand visibility for leading retail clients.

Location - London (hybrid)

Salary - Up to £31K

Key Responsibilities:

• Support day-to-day management of client accounts in the retail sector
• Draft and distribute press materials, pitches, and client communications
• Build and maintain media lists and journalist relationships within the retail and consumer lifestyle space
• Monitor media coverage and compile reports and insights
• Assist in planning and executing PR campaigns and events
• Work closely with senior team members to ensure deliverables are met on time and within scope

Requirements:

• 1-2 years of PR experience (preferably within a PR agency), ideally with retail, lifestyle, or consumer brands
• Strong writing, communication, and organisational skills
• A proactive, can-do attitude and team player mentality
• Media-savvy with a keen interest in retail trends and the evolving media landscape

If this sounds like you, please email your CV to: or apply via the links

**Please note that due to the volume of candidates, we can only respond to those who are deemed suitable for the position. Thank you for your interest**

Apply online.

Please note: Due to the high volume of exceptional CVs we receive, we may not be able to respond to each candidate individually. However, we'll carefully review your CV to see if it aligns with our current job openings. If your skills are a perfect match, a recruiter will be in touch to discuss the opportunity further.