PPC Specialist

TieTalent; Shrewsbury; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A dynamic performance marketing agency is seeking a Senior PPC Specialist with a strong background in e-commerce to lead PPC strategies across Google and social platforms. The ideal candidate will have over 3 years of PPC experience, expertise in Google Search, and a passion for digital marketing trends. This role offers competitive salary, flexible working arrangements, and opportunities for career progression.

Benefits

Competitive salary

Flexible working arrangements

Training budget for certifications

Collaborative agency culture

Workplace perks like snacks and events

Qualifications

• 3+ years of hands-on PPC experience, ideally in an agency or managing multiple e-commerce brands.
• Expertise in Google Search and Performance Max campaigns.
• Strong knowledge of conversion tracking and attribution models.

Responsibilities

• Lead PPC strategies across Google Search, Performance Max, and Display for e-commerce clients.
• Optimize campaigns to improve ROAS and AOV.
• Conduct search term analysis and implement remarketing strategies.

Skills

PPC campaign management

Google Ads

Data analysis

E-commerce marketing

SEO

Education

Relevant degree or professional certifications

Tools

Google Ads Editor

Looker Studio

Job description

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About

We are seeking a talented Senior PPC Specialist with a strong background in e-commerce to join a dynamic Performance Marketing Team. This is a fantastic opportunity for someone passionate about scaling ecommerce brands through high-performance PPC campaigns. In this role, you will be responsible for developing and implementing strategies across Google, Meta, and Microsoft platforms, ensuring clients achieve revenue growth, profitability, and improved ROAS.

Key Responsibilities

• Leading PPC strategies across Google Search, Performance Max, and Display for ecommerce clients.
• Optimising campaigns for ROAS, AOV, and conversions using data-driven insights.
• Conducting search term analysis, account restructuring, and A/B testing.
• Managing feed optimisation for paid search, social, affiliate, and CSS platforms.
• Implementing remarketing strategies and audience segmentation.
• Utilising Google Ads Scripts to enhance Performance Max (PMax) insights.
• Ensuring accurate conversion tracking via Google Tag Manager, GA4, and third-party APIs (supported by a team of developers).
• Staying ahead of industry trends such as AI, automation, first-party data, and attribution models.
• Assisting in new business pitches by auditing PPC accounts and providing strategic recommendations.
• Delivering internal and external training on PPC best practices.
  
  

What Were Looking For

• 3+ years of hands-on PPC experience, ideally in an agency or managing multiple ecommerce brands.
• Expertise in Google Search and Performance Max campaigns with a proven track record of scaling accounts profitably.
• Strong knowledge of conversion tracking, attribution models, and the broader digital marketing landscape.
• Proficiency in Google Ads Editor, AdWords UI, Looker Studio, and other PPC tools.
• Relevant degree or professional certifications (Google, Meta, Microsoft Ads preferred).
• Ability to communicate performance insights to non-technical clients.
• Passion for Ecommerce, AI, PPC, SEO, and digital marketing trends.
• Bonus points for experience in SEO, Paid Social, Amazon, Affiliate Marketing, or Email Marketing.
  
  

Why Join?

• Competitive salary and performance-based incentives.
• Flexible working arrangements (3 days in-office, flexible start/finish times).
• Opportunities for career progression and access to a training budget for certifications.
• A fun, collaborative agency culture with a talented and supportive team.
• The chance to work on diverse ecommerce accounts, from global brands to high-growth startups.
• Workplace perks including a fully stocked snack cupboard, comfy break areas, and team social events.
  
  

If youre a skilled PPC professional ready to take the next step in your career, apply today and be part of a forward-thinking, innovative agency that values growth, creativity, and collaboration!

TITL1_UKTJ

Nice-to-have skills

• Email Marketing
• SEO
• Google Tag Manager
• PPC
• Shrewsbury, England, United Kingdom
  
  

Work experience

• Digital specialist
• SEO
• Social Media
• SEM / Traffic
• Other Sales
  
  

Languages

• English

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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