PPC Shopping Strategist

Genie Shopping; Cambridge; Hybrid; GBP 32,000 - 48,000; Full time

Benefits offered by this job

Remote working allowance

Flexible working

25 days annual leave

Workplace pension

Employee referral scheme

Cycle to work

Job summary

Genie Shopping is a UK-based performance marketing firm that manages Shopping campaigns for 1,000+ retailers across Google and Microsoft Ads. The role focuses on day-to-day management, performance monitoring, and data-driven optimisation within our distributed team.

You will work toward progressing into a PPC Manager role as you grow, with onboarding that emphasizes in-office collaboration in Cambridge before transitioning to a distributed model with periodic Cambridge visits.

Qualifications

• Strong analytical skills to interpret data and identify trends.
• Excellent attention to detail and accuracy in reporting.
• Comfortable working with large datasets and spreadsheets.
• Experience with PPC/eCommerce or performance marketing is a plus.

Responsibilities

• Manage day-to-day Shopping campaigns across Google and Microsoft Ads.
• Monitor account health and investigate performance changes.
• Apply optimisations using established processes and frameworks.
• Roll out updates, tests and new features across your accounts.
• Collaborate with Paid Media and Partnerships to drive growth.

Skills

Analytical skills

Attention to detail

Data interpretation

Spreadsheet skills

Prioritisation

Independent worker

Curious mindset

Tools

Google Ads

Microsoft Ads

Google Merchant Center

Job description

• Location: Distributed with use ofCambridge officeand occasional travel.Please read on for tailored requirements for this role during onboarding.
• Working Hours: Full Time 37.5 hours per week with flexible working arrangements

Who is Genie Shopping?

Genie Shopping is a UK-based, high-growth performance marketing business operating through the affiliate channel and CSS ecosystem. As a certified Google CSS Premium Partner, we work with retail giants like Boots, ebay, Frasers, B&Q, Currys, and Lookfantastic, serving over 57 billion ad impressions to users across our network.

We differentiate ourselves through our managed CSS CPA model and our technical scale. We don’t act as a traditional CSS; we act as a performance partner. Alongside our self-managed SaaS offering, our core revenue comes from our CPA model, which means our success is directly aligned with our clients'. We are a driving force in the industry, leading the conversation through education, sponsorship, and active event contribution. This approach has led to huge success, doubling our growth in 2024 and setting new records in 2025.

The team is distributed, but has fluidity in meeting in-person for client meetings, industry events, strategy days and team socials. There are requirements to travel to Cambridge around once a month, with London (or other UK locations) once a month on average.Please read on for tailored requirements for this role during onboarding.

We are a certified Great Place to Work with a remote-first setup. Our environment is small (~20 people) but ambitious. We value:

• Autonomy: We hire people who want to own their output. If you love solving complex problems and implementing your own ideas, you will thrive here.
• Connection: We prioritize culture over geography. We get together for proper team socials every quarter - think punting, cocktail making, and go-karting, to ensure we stay connected as people, not just colleagues.

Job Overview

We are looking for a motivated and analytical Shopping Strategist to join our Paid Media team.

As a Google Premium CSS Partner, Genie Shopping manages Shopping campaigns for over 1,000 retailers across Google and Microsoft Ads, investing millions of pounds each month on behalf of our clients. Our model is unique, combining large-scale automation with data-driven decision making to maximise profitable growth.

As a Shopping Strategist, you'll be responsible for the day-to-day management of a large portfolio of retailer campaigns, ensuring they operate efficiently within Genie Shopping's proven frameworks. You'll monitor performance, investigate issues, implement new features and contribute to continuous improvements across the platform.

This is an ideal role for someone with a solid grounding in PPC or eCommerce who enjoys analysing data, solving problems and continuously improving performance. You'll play an important role in ensuring our campaigns execute consistently and effectively.

Longer term, there is significant opportunity for progression, with successful candidates able to develop towards a PPC Manager position as experience grows.

Please note: Genie embraces a distributed working model, but to give the successful candidate in this role a great onboarding experience we ask that you can accommodate a tailored, phased approach with increased office-based time to begin with.

From day one through end of January: You will need to be based in our Cambridge office 3 days a week (with the exception of Christmas and New Year time) to collaborate closely with the Paid Media team.

Thereafter, you will transition to our standard distributed working arrangements with monthly visits to the Cambridge office (minimum) plus occasional travel for meetings.

Because Cambridge will be your primary hub for both onboarding and ongoing meet-ups, we are looking for candidates who are within a comfortable commuting distance of central Cambridge.

Key Responsibilities

As a PPC Shopping Strategist, you'll be responsible for the day-to-day management of Shopping campaigns across a portfolio of retailers. You'll monitor performance, identify opportunities for improvement, and help ensure campaigns operate efficiently within Genie Shopping's established frameworks while developing your expertise in large-scale Shopping Ads.

Campaign Management

• Manage the day-to-day performance of Shopping campaigns across Google and Microsoft Ads.
• Monitor account health and investigate unusual changes in performance.
• Apply optimisations and improvements using Genie Shopping's established processes and frameworks.
• Roll out new features, campaign updates and testing initiatives across your account portfolio.
• Ensure campaigns remain well maintained and aligned with best practice.

Performance Analysis

• Analyse campaign data to identify trends, opportunities and potential issues.
• Investigate anomalies and work with the wider Paid Media team to resolve them.
• Help evaluate the impact of tests and new initiatives.
• Contribute observations that improve campaign performance and operational efficiency.
• Work closely with the Paid Media, Product and Partnerships teams to progress projects
• Support account growth by identifying opportunities within existing retailers in collaboration with the Partnerships.
• Share insights clearly and communicate findings with both technical and non-technical colleagues.
• Stay up to date with developments across Google Ads, Microsoft Ads and the wider Shopping ecosystem.
• Suggest improvements to internal processes and workflows.
• Continuously develop your own knowledge and skills.

Skills & Experience

Skills:

• Strong analytical skills with the ability to interpret data and identify trends.
• Excellent attention to detail.
• Comfortable working with spreadsheets and large datasets.
• Good organisational skills and ability to manage multiple priorities.
• Curious mindset with a willingness to learn.
• Methodical approach to problem solving.
• Able to work independently whilst knowing when to ask for support.
• Around 1-3 years' experience in PPC, eCommerce or another performance marketing role.
• Experience using Google Ads and Microsoft Ads.
• Comfortable analysing campaign performance and making data-driven decisions.
• Strong Excel or Google Sheets skills.
• Able to manage multiple tasks in a fast-paced environment.
• Demonstrates ownership and accountability for their work.
• Experience with Shopping Ads.
• Understanding of product feeds and Google Merchant Center.
• Exposure to affiliate marketing or performance-based advertising.
• Experience working with large account portfolios.

What We Offer

• Remote Working Allowance - We pay all Genies £126 per month WFH allowance
• Flexible Working - We provide flexibility in working options and work in a distributed team model
• 25 Days Annual Leave + Bank Holidays + Birthday Leave
• Enhanced Absence and Family Leave Policies
• Workplace Pension - Your 4% employee contribution is matched by Genie via salary exchange
• Employee Referral Scheme - A bonus payment if we hire someone you recommend
• Electric Car Scheme - Allows you to lease an electric car through salary exchange, giving savings on Tax and NI
• Cycle to Work Scheme - The Cycle2Work Scheme allows you to buy a new bike for commuting to work, spreading the cost over 12 months via salary exchange
• Genie Academy - Our in-house training helps develop talented people into world-class digital marketers. Courses cover all aspects of the business
• Quarterly Social Events - We all get an afternoon off each quarter to attend a staff social. Events range from bowling and punting to cocktail making and quizzes
• Access to Spill - Professional therapist sessions
• Wellness Activities - Workshops and support sessions cover everything from crafting, exercise, posture and staying fit in the workplace through to managing both stress and financial wellbeing
• Wellbeing Perks - Paid eye tests, contribution towards glasses for DSE use and a yearly flu jab reimbursement
• Genieversaries - Work anniversary awards give gratitude to Genies for their dedication and commitment to the business

We look forward to receiving your application!

Closing Date: 31 August 2026

Diversity, Equity & Inclusion

Genie Ventures is committed to creating a diverse, equitable and inclusive experience for our Genies and clients, in turn fostering a safe and happy workplace where everyone can be their authentic selves and thrive. We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups. If we can make this easier through accommodation in the recruitment process, please let us know [e-mail]

Department

Locations

Cambridge, Distributed

Yearly salary

Employment type

Full Time

Remote Status

Distributed Working (Remote with usable office and occasional travel), Hybrid