PPC/Performance Marketing Specialist in London

Tourism Iceland UK LTD; City Of London; Hybrid; GBP 60,000 - 80,000; Part time

Job summary

A growing travel group in London is seeking a PPC Specialist to manage paid advertising campaigns and enhance lead generation. This part-time position offers £20–£35/hour, requiring 3+ years of PPC experience. Ideal candidates will have hands-on experience with Google Ads and Meta Ads and strong analytical skills. Flexible hours and work from office in West London 2–3 days a week.

Qualifications

• 3+ years of experience in PPC and performance marketing.
• Hands-on experience with Google Ads, Meta Ads, and GA4.
• A proven track record improving ROI and lowering CPA.

Responsibilities

• Plan and execute Google Ads, Meta Ads, and YouTube campaigns.
• Create and manage remarketing funnels and audience segmentation.
• Optimize landing pages for conversion.

Skills

PPC and performance marketing

Google Ads

Meta Ads

Analytical skills

Experience in travel/tourism/eCommerce

Tools

GA4

Tag Manager

Job description

Overview

Location: London (Hybrid – 2–3 days on-site per week at W9). Part-Time | Contract or Freelance | £20–£35/hour depending on experience.

About Us

We are a growing travel group with licensed operations in both the UK and Iceland. Our brands include:

• Tourism Iceland Ltd (ATOL/ABTOT licensed tour operator).
• Glacier Airline (launching 2026 – Iceland-focused virtual airline).

We sell premium Iceland travel packages — including flights, hotels, car rentals, and tours like glacier hikes, ice caves, and helicopter rides — to UK-based customers.

Role Overview

We’re hiring a PPC Specialist to manage our paid advertising campaigns, help launch new routes and tour offers, and scale up lead generation for our UK audience. You will work directly with the founder and creative team to own the performance marketing strategy and execution.

Key Responsibilities

• Plan and execute Google Ads, Meta Ads (FB/Instagram), and YouTube campaigns.
• Create and manage remarketing funnels and audience segmentation.
• Optimize landing pages with the dev/design team for conversion.
• Set up GA4, Tag Manager, and Conversion tracking.
• Monitor campaign performance and manage ad budgets effectively.
• Deliver weekly reports on ROAS, CPA, CTR, and conversion metrics.
• Recommend and test new channels (e.g., TikTok Ads, Microsoft Ads, etc.).

You Should Have

• ✅ 3+ years of experience in PPC and performance marketing.
• ✅ Hands-on experience with Google Ads, Meta Ads, and GA4.
• ✅ A proven track record improving ROI and lowering CPA.
• ✅ Strong analytical skills – you live in dashboards.
• ✅ Experience in travel/tourism/eCommerce is a big plus.
• ✅ London-based or able to work from our office (W9) part of the week.
• ✅ Self-driven, results-focused, and comfortable working with a startup mindset.

Compensation & Structure

• £20–£35/hour (depending on experience).
• Approx. 15–20 hours/week to start.
• Hybrid: 2–3 days/week in West London (W9 area).
• 3-month initial contract with potential for extension or full-time role.

How to Apply

Please submit:

• Your CV.
• A short note or Loom video highlighting PPC campaigns you’ve run (with results).
• Links or screenshots (if available) of ad creatives, dashboards, or case studies.

📢 Ideal for someone who wants to join a fast-scaling travel brand with big plans in aviation, tours, and tech.

Experience

Experience: Required
Languages: English – Advanced
Employment: Part-time
Salary: £10 – £25 hourly
Starting time: Immediate start!

About Tourism Iceland UK LTD:

Tourism Iceland Ltd is a UK-based, ATOL and ABTOT licensed travel company specialising in tailor-made trips to Iceland for UK and European customers. From glacier hikes and ice cave tours to luxury hotels, self-drive packages, and helicopte