PPC/Paid Media Specialist

Denholm Associates; City of Edinburgh; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the travel industry seeks a strategic PPC/Paid Media Specialist to drive innovative digital campaigns. Join a growing team dedicated to achieving measurable results through data-driven strategies, all while enjoying a great work-life balance and benefits such as workcations and a contributory pension scheme.

Benefits

Company annual appraisal & bonus scheme

35 days annual leave

20 days workcation per year

Free lunch provided Monday to Thursday

Company culture centred on work-life balance

Qualifications

• 3+ years experience managing PPC/paid media campaigns.
• Proven track record in Google Ads and Bing Ads.
• Experience with performance marketing and A/B testing.

Responsibilities

• Manage PPC and paid media campaigns, ensure budgets are adhered to.
• Use Google Analytics for performance tracking and optimisation.
• Work with global teams to align strategy and messaging.

Skills

Data analysis

PPC campaign management

Social media advertising

Performance marketing

Tools

Google Ads

Bing Ads

Meta Ads

Job description

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Ready to take your paid media skills to the next level in the travel industry?

Do you get a kick out of creating engaging PPC and paid media campaigns? Looking for a role where you can see some real results in the work you produce?

We're looking for a strategic and data-driven PPC/Paid Media Specialist to join the growing team at Nordic Visitor where you'll be the driving force behind innovative, lead-generating digital campaigns.

This is one of a number of newly created roles where you will be supporting the PPC/paid media strategies of the brand, working closely with the wider team to ensure advertising meets key performance targets.

As part of Travel Connect which has over 300 employees across 8 brands and offices in Scotland, Iceland, Sweden and Germany, the business is going through and exciting period of growth and this role will play a key part in their continued success.

• A solid 3+ years under your belt in managing PPC/paid media campaigns
• Proven track record in using Google Ads and Bing Ads online interfaces and desktop editors
• Strong experience in paid social media advertising, particularly Meta Ads platforms
• Experience with Performance Max campaigns and cross-channel performance marketing
• Confident in utilising the different paid networks and different campaign types like Smart bidding, manual CPC etc
• Excellent data analysis and performance tracking skills
• Familiarity with B2B and B2C digital marketing strategies, with a track record of achieving measurable success.
• A passion for the travel industry

You will be…..

• Managing PPC and Paid Media Campaigns, along with budgets to ensure campaigns are delivered within allocated spend and on time
• Campaign analysis - using Google Analytics etc to optimise campaigns
• Managing and optimising Google Ads, Bing Ads, Meta Ads, and Performance Max campaigns to generate high-quality leads
• Using A/B testing, audience targeting, and data insights to maximise ROI and hit KPIs
• Working with wider marketing and global teams to align strategy and messaging
• Keeping up with digital marketing innovations and emerging tools to keep us ahead of the curve

The good stuff…..

• Company annual appraisal & bonus scheme
• 25 holiday days plus 10 bank holidays per year
• Contributory Pension Scheme
• 35 days annual leave (inclusive of public holidays)
• 20 days workcation (work from anywhere in the world) per year
• Free lunch (in office) provided Monday to Thursday as well as snacks provided
• Company culture centred on work-life balance and well-being
• Regular events organised by our social and health committees

So, what are you waiting for? If you are ready to join an exciting business with a fantastic culture that consistently inspires and motivates, get in touch now - Scott @ Denholm.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Marketing Services

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